AAIFindMe

AI Visibility Report

Square Mile Coffee Roasters

https://www.squaremilecoffee.com
B

77/100

Good — visible to AI, with room to improve.

All 3 AI assistants we asked know your business. None of them recommend you when customers ask for the best options — that's where potential customers are being lost. Your fastest win: structured data (json-ld schema).

2026-07-06 · 3 AI engines · 6 questions asked · 8 technical checks

Score breakdown

Recognition

Do AI engines know you?

100

Accuracy

Do they get your facts right?

100

Recommendations

Are you in their answers?

0

Technical readiness

Is your site ready for AI?

78

What the AI engines actually said

Verbatim answers with our analysis — click to expand.

PXPerplexity Knows youWhat do you know about "Square Mile Coffee Roasters" (squaremilecoffee.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.

Our analysis: The answer accurately describes Square Mile Coffee Roasters as a reputable coffee roasting company in East London, detailing their offerings and commitment to quality, though it incorrectly notes the domain as 'squaremilecoffee.com' instead of 'shop.squaremilecoffee.com'.

Square Mile Coffee Roasters is a multi-award-winning specialty coffee roasting company located in **East London**, UK[7]. They offer a rotating selection of **high-quality coffee beans**, including seasonal single-origin filters, signature blends, and seasonal espressos, sourced with emphasis on traceability, sustainability, and freshness[1][2]. Their offerings also include **decaffeinated coffee** and coffee sets featuring nuanced single-origins and versatile blends[4][6]. Key facts: - **Founded**: 2008 by world barista champion **James Hoffmann** and coffee pioneer **Anette Moldvaer**[1][2] - **Location**: East London, United Kingdom[7][10] - **Reputation**: Central to London’s coffee culture, known for expertly roasted, honestly sourced beans delivered to cafes and enthusiasts worldwide[1][2] - **Specialty**: Light to medium roasts with distinct flavor profiles from geographic origins like Ethiopia (e.g., Telila Kecho, Shoondhisa), Brazil, Colombia, and Peru[2][5][6] - **Customer Experience**: Rated 5/5 stars for taste; they host **roastery tours and tastings**[4][9] - **Shipping**: Free shipping UK-wide; worldwide delivery available[7][10] They do not appear to be associated with the domain "squaremilecoffee.com" in the provided results—official online shop is **shop.squaremilecoffee.com**[7].

GPChatGPT Not in the listWhat are the best coffee roasters? List your top recommendations.

Our analysis: The answer lists various well-known coffee roasters but does not include Square Mile Coffee Roasters, showing a lack of specific knowledge about this business.

Here are some of the top coffee roasters known for their quality and consistency: 1. **Stumptown Coffee Roasters** - Known for their direct trade practices and high-quality beans. 2. **Blue Bottle Coffee** - Offers a great variety of single-origin and blend options. 3. **Intelligentsia Coffee** - Pioneers in direct trade, focusing on sustainability and quality. 4. **Counter Culture Coffee** - Offers a wide range of sustainably sourced coffee. 5. **La Colombe** - Known for their unique blends and draft lattes. 6. **Tandem Coffee Roasters** - Offers excellent single-origin coffees with a focus on detail. 7. **Onyx Coffee Lab** - Recognized for their transparency and award-winning coffees. 8. **Verve Coffee Roasters** - Known for ethically sourced beans and diverse offerings. 9. **Phil & Sebastian Coffee Roasters** - Focus on quality and innovation, with direct relationships with farmers. 10. **Heart Coffee Roasters** - Offers bright and complex coffees with careful sourcing. These roasters are highly regarded in the industry for their commitment to quality, sustainability, and unique flavor profiles.

GEGemini Knows youWhat do you know about "Square Mile Coffee Roasters" (squaremilecoffee.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.

Our analysis: The answer accurately describes Square Mile Coffee Roasters' offerings, including their focus on whole bean coffee and subscriptions, as well as their London location and the notable founders.

Square Mile Coffee Roasters (squaremilecoffee.com) is a multi-award-winning coffee company established in London in 2008 by coffee pioneers Anette Moldvaer and World Barista Champion James Hoffmann. They are considered central to London's coffee scene and are known for their exceptional quality, traceability, sustainable sourcing, freshness, and meticulous roasting. **What they offer:** Square Mile Coffee Roasters offers a wide range of coffee products, primarily as whole beans, because they believe coffee quickly loses flavor once ground. Their offerings include: * **Espresso and Filter Coffees:** They provide a rotating selection of extraordinary coffees with distinct flavor profiles and geographic origins, including seasonal espressos and single-origin filters. Examples include their "Red Brick" espresso blend (notes of red apple, toffee, chocolate, hazelnut) and various single-origin filter coffees with notes like mango, blackcurrant cordial, juicy, peach, orange blossom, or blackberry. * **Decaf Coffee:** They offer decaffeinated options for both espresso and filter, focusing on sweetness and texture. * **Subscriptions:** Customers can subscribe to receive regular deliveries of their espresso and selected filter coffees. * **Equipment:** They sell various coffee equipment, including espresso machines, grinders, and brewing tools. * **Merchandise and Books:** Their merchandise includes items like reusable coffee cups, apparel, and signed copies of James Hoffmann's "The World Atlas of Coffee." * **Gift Options:** They offer gift cards and gift subscriptions. * **Wholesale:** Square Mile Coffee Roasters also caters to wholesale inquiries for businesses. **Location:** Square Mile Coffee Roasters is located in **East London**. Their roastery address is Unit 13, Uplands Business Park, Blackhorse Road E17 5QJ. The roastery is a production facility and not a public café for walk-in customers to purchase coffee or retail packs directly. However, they do host monthly tours and tastings, and meetings for wholesale or business opportunities can be arranged by appointment. It is important to note that there is also a "Square Mile Coffee Company" located in Mount Healthy, Cincinnati, Ohio, which is a separate entity and not directly affiliated with the London-based "Square Mile Coffee Roasters" (squaremilecoffee.com). The Cincinnati company serves coffee from local roasters and offers breakfast and lunch items.

PXPerplexity Not in the listWhat are the best coffee roasters? List your top recommendations.

Our analysis: The answer lists several well-known coffee roasters but does not mention Square Mile Coffee Roasters or provide any relevant information about their offerings or location.

The best coffee roasters include **Coffee Bros.**, **Onyx Coffee**, and **Kafiex Roasters** (the 2026 Micro Roaster of the Year), with **Driftaway Coffee** recognized as the 2026 Macro Roaster of the Year. ### Top Recommendations Based on industry awards and curated specialty lists, here are the top 15 coffee roasters to consider: | Rank | Roaster | Notable Achievement / Category | |------|---------|--------------------------------| | 1 | **Coffee Bros.** | Listed as #1 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 2 | **Onyx Coffee** | Listed as #2 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 3 | **Proud Mary Coffee** | Listed as #3 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 4 | **JBC Coffee Roasters** | Listed as #4 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 5 | **Red Rooster Coffee Roasters** | Listed as #5 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 6 | **Regalia Coffee Roasters** | Listed as #6 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 7 | **Bird Rock Coffee Roasters** | Listed as #7 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 8 | **Mostra Coffee Roasters** | Listed as #8 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 9 | **Abraco Espresso** | Listed as #9 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 10 | **Prodigal Coffee** | Listed as #10 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 11 | **Sey Coffee** | Listed as #11 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 12 | **Black & White Coffee Roasters** | Listed as #12 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 13 | **Devoción Coffee Roasters** | Listed as #13 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 14 | **Blue Bottle Coffee Roasters** | Listed as #14 in "51 Best Specialty Coffee Roasters" (USA) [1] | | 15 | **Passenger Coffee Roasters** | Listed as #15 in "51 Best Specialty Coffee Roasters" (USA) [1] | ### Award-Winning Roasters (2026) Two roasters stand out for their recent recognition by *Roast Magazine*: * **Kafiex Roasters**: Named the **2026 Micro Roaster of the Year** (Vancouver, WA) [2][3][4]. * **Driftaway Coffee**: Named the **2026 Macro Roaster of the Year** [2][3][6]. Other notable mentions include **Boxcar Coffee Roasters** (Good Food Award Winner 2026) [7] and **Sightglass Coffee** (small-batch roaster in California) [10]. Community discussions also highlight **Coffeecollective**, **Manhattan**, and **Dak** as anticipated roasters for 2026 [8]. These lists prioritize roasters with direct trade practices, small-batch quality, and industry validation. For the most diverse selection, exploring the top 15 from the USA list alongside the award winners offers a strong starting point [1].

GPChatGPT Knows youWhat do you know about "Square Mile Coffee Roasters" (squaremilecoffee.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.

Our analysis: The answer accurately describes Square Mile Coffee Roasters' offerings and location, detailing their premium coffee products, equipment, and educational initiatives.

Here’s what I’ve found about **Square Mile Coffee Roasters** (squaremilecoffee.com): They *are* a well-known business—I do not lack knowledge about them. Overview: • **Founders and History:** Founded in 2008 by coffee luminaries James Hoffmann (2007 World Barista Champion) and Anette Moldvaer (World Cup Tasting Champion), Square Mile Coffee Roasters is widely regarded as a pioneering specialty coffee roaster in London’s coffee scene.([londonbestcoffee.com](https://www.londonbestcoffee.com/coffee-shop/square-mile-coffee-roasters?utm_source=openai)) • **Location:** Their roastery and headquarters are located at Unit 13, Uplands Business Park, 13 Blackhorse Lane, London E17 5QJ (Walthamstow, East London)([londonbestcoffee.com](https://www.londonbestcoffee.com/coffee-shop/square-mile-coffee-roasters?utm_source=openai)). Earlier, they had operations in Cambridge Heath and Hackney before relocating in late 2018.([en.wikipedia.org](https://en.wikipedia.org/wiki/James_Hoffmann?utm_source=openai)) What they offer: • **Coffee Products:** Square Mile offers a broad range of *specialty coffee beans*, including seasonal single-origin coffees, espresso blends (like their flagship *Red Brick*), filter blends, decaffeinated options, and micro-lots.([londonbestcoffee.com](https://www.londonbestcoffee.com/coffee-shop/square-mile-coffee-roasters?utm_source=openai)) They also provide *wholesale services* to cafés, restaurants, offices, and similar partners.([roasterlist.co.uk](https://roasterlist.co.uk/roaster/square-mile-coffee/?utm_source=openai)) Retail offerings include online e‑commerce sales of beans, brewing equipment, and merchandise like “Red Brick” crewnecks and Griffin hats.([shop.squaremilecoffee.com](https://shop.squaremilecoffee.com/pages/about-us?utm_source=openai)) • **Subscription Services:** Square Mile offers subscription plans that rotate seasonally and cover espresso, filter, and decaf coffees.([roasterlist.co.uk](https://roasterlist.co.uk/roaster/square-mile-coffee/?utm_source=openai)) • **Events & Education:** The roastery hosts **monthly roastery tours and tastings**—typically on the first Friday of the month.([londonbestcoffee.com](https://www.londonbestcoffee.com/coffee-shop/square-mile-coffee-roasters?utm_source=openai)) They also conduct group and corporate events, sensory experiences (including virtual/hybrid events), and offer training through partnerships like the Prufrock Barista Training Centre.([shop.squaremilecoffee.com](https://shop.squaremilecoffee.com/pages/about-us?utm_source=openai)) • **Commitment to Quality & Sourcing:** Square Mile emphasizes **ethical/direct trade sourcing**, traceability, sustainability, and strong relationships with producers. They frequently engage in micro-lot and seasonal sourcing, and have won multiple awards for their product quality.([localspecialtycoffee.com](https://www.localspecialtycoffee.com/specialty-coffee-place/square-mile-coffee-roasters?utm_source=openai)) • **Equipment & Retail Accessories:** In addition to coffee, they offer brewing accessories and equipment via their online store.([cbinsights.com](https://www.cbinsights.com/company/square-mile-coffee-roasters?utm_source=openai)) • **Customer Feedback:** Reviews from customers are generally very positive, praising the coffee’s flavor and the company’s excellent customer service. Recent Trustpilot reviews highlight responsiveness, quality, and reliability.([trustpilot.com](https://www.trustpilot.com/review/shop.squaremilecoffee.com?utm_source=openai)) Summary of Location & Offerings: Square Mile Coffee Roasters is based in East London (Unit 13, Uplands Business Park, Blackhorse Lane, London E17 5QJ), operating the roastery there. They roast and retail a wide variety of beans (espresso, filter, decaf, single-origin, blends) via online shop, wholesale, and subscription services. They host tours, tastings, events, and provide educational offerings. Ethical sourcing, sustainability, and award-winning quality are central to their mission. If you'd like to know more about specific coffee blends, subscription details, prices, or how to book a tour, feel free to ask!

GEGemini Not in the listWhat are the best coffee roasters? List your top recommendations.

Our analysis: The answer does not specifically reference Square Mile Coffee Roasters and focuses on other roasters without demonstrating knowledge of the company or its offerings.

Identifying the "best" coffee roasters can be subjective, as preferences vary greatly. However, several roasters consistently receive high ratings, win awards, and are recognized for their commitment to quality, ethical sourcing, and innovative practices. Here are some top recommendations: **Highly Acclaimed & Award-Winning Roasters:** * **Onyx Coffee Lab (Rogers, Arkansas, USA):** Consistently praised for producing exciting craft coffee, Onyx Coffee Lab is an award-winning roastery known for its dedication to transparency and sustainability. They are a certified B Corp and are recognized for their high standards in acquiring, roasting, and serving beans. * **Bird Rock Coffee Roasters (San Diego, California, USA):** Frequently voted among the best coffee roasters in the U.S., Bird Rock started in 2002 and has received the prestigious Roaster of the Year award. They are known for their extensive offerings of high-quality single-origin coffees and blends, and they support organizations like Cup of Excellence. * **Mostra Coffee (San Diego, California, USA):** Mostra Coffee, along with roaster Nick Berardi, won first place at the U.S. Coffee Championships in 2022. They are noted for their unique approach, helping farmers and producing coffee that tastes and does good. Mostra was also a "Micro" Roaster of the Year award winner in 2021. * **Sweet Bloom Coffee Roasters (Colorado, USA):** Founded by award-winning roaster Andy Sprenger, Sweet Bloom is recognized for its exceptional quality and unique approach, emphasizing storytelling and education. * **JBC Coffee Roasters (USA):** JBC is recognized as one of America's best coffee roasters, winning Good Food Awards five times and receiving accolades from Forbes and Coffee Review. They are also a 50% women-owned business committed to excellence and sustainability. * **Verve Coffee Roasters (Santa Cruz, California, USA):** Verve is recognized for its commitment to quality, including partnerships with farmers in regions like Kenya. They were also a "Macro" Roaster of the Year in 2024. * **PT's Coffee Roasting Co. (Topeka, Kansas, USA):** PT's was one of the first roasters to establish a Direct Trade program and helped develop the U.S. Barista Competition, with a trophy case full of accolades. They were also a "Micro" Roaster of the Year in 2009. * **Intelligentsia Coffee Roasters (Chicago, Illinois, USA):** Intelligentsia has been a long-standing name in specialty coffee, recognized as a "Macro" Roaster of the Year in 2007. **Roasters Praised for Quality and Ethical Sourcing:** * **Sey Coffee (Brooklyn, New York, USA):** Sey is known for its exceptional sourcing, creating nano and micro-lots, and providing an unforgettable coffee experience. They are ranked highly among specialty coffee roasters globally. * **Black & White Coffee Roasters (Wake Forest, North Carolina, USA):** Co-founded by two U.S. Barista Champions, Black & White Coffee Roasters is recognized for both their quality and ethical practices. * **Devoción Coffee Roasters (Brooklyn, New York, USA):** Devoción is noted for its farm-to-cup approach, sourcing beans directly from farms and roasting them in Brooklyn. * **Blue Bottle Coffee Roasters (Oakland, California, USA):** While widely known for specialty coffee quality, Blue Bottle also invests in responsible sourcing and sustainability initiatives. * **Passenger Coffee Roasters (Lancaster, Pennsylvania, USA):** Passenger Coffee is highly regarded for its commitment to sourcing and quality. * **Heart Coffee Roasters (Portland, Oregon, USA):** Heart Coffee Roasters is frequently mentioned for its high-quality offerings. * **Red Rooster Coffee Roasters (Floyd, Virginia, USA):** This roaster is consistently listed among top recommendations. * **Regalia Coffee Roasters (New York, USA):** Regalia is recognized for its quality in various top roaster lists. * **Prodigal Coffee (USA):** Prodigal Coffee frequently appears in lists of top specialty coffee roasters. * **Abraco Espresso (New York, USA):** Abraco Espresso is mentioned for its quality coffee offerings. **Roasters with a Strong Focus on Sustainability & Ethics:** * **Equal Exchange (USA):** This company pioneered the cooperative model for coffee production in 1986 and prioritizes fair trade partnerships. * **Cafédirect (UK):** One of the original Fairtrade coffee companies, Cafédirect reinvests a third of its profits back into coffee-producing communities. * **Counter Culture Coffee (Durham, North Carolina, USA):** A leader in transparency and ethical sourcing, Counter Culture publishes detailed sustainability reports and works directly with farmers. * **Larry's Coffee (Raleigh, North Carolina, USA):** Known for being highly sustainable and eco-friendly, Larry's Coffee has been committed to fair trade, organic, and shade-grown coffee for nearly three decades, with a roasting facility powered by solar energy. * **Pachamama Coffee (USA):** Uniquely, Pachamama is 100% owned and governed by smallholder coffee farmers, ensuring profits directly benefit producers. All their coffee is organic, shade-grown, and sustainable. * **Conscious Coffees (Boulder, Colorado, USA):** A certified B Corporation, Conscious Coffees sources beans from small family farms organized into cooperatives and is committed to educating consumers on the social, environmental, and economic impacts of coffee. * **Grounds for Change (Poulsbo, Washington, USA):** This certified organic roaster specializes in sustainable coffee, supporting ecological and social programs, and offsets its complete carbon footprint from crop to cup. * **Higher Ground Roasters (USA):** Higher Ground Roasters is recognized for its commitment to fair trade and USDA organic certifications. * **Tiny Footprint Coffee (North Carolina, USA):** Claiming to be the world's first carbon-negative coffee, Tiny Footprint donates a portion of proceeds to fund reforestation in Ecuador. This list represents a selection of highly regarded coffee roasters, each with unique strengths and commitments to quality and responsible practices.

How to fix it 2

Prioritized by impact — snippets are pre-filled with Square Mile Coffee Roasters's own details.

  1. 1

    Structured data (JSON-LD schema)

    high impact~10 min

    Schema markup is the machine-readable fact sheet AI engines and search use to understand who you are.

    Paste this into the <head> of your homepage — it is already filled in with Square Mile Coffee Roasters's details:

    Show the code — pre-filled for you (or send it to your web person)
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "LocalBusiness",
      "name": "Square Mile Coffee Roasters",
      "url": "https://www.squaremilecoffee.com",
      "description": "Square Mile Coffee Roasters specializes in sourcing, roasting, and selling premium quality coffee. They offer a wide range of coffee products and equipment through their online store and support wholesale partnerships."
    }
    </script>
  2. 2

    You're missing from AI recommendation lists

    medium impactongoing

    When people ask "best coffee roasters", the engines list your competitors — being known is not the same as being recommended.

    Recommendations come from earned media: reviews on trusted platforms, press mentions, and topical directory listings. Focus there next.

What you're already doing right 7

  • AI crawlers can read your site
  • Title and meta description
  • Answer-style content (FAQ)
  • Sitemap.xml exists
  • Contact details visible in content
  • Enough readable content
  • llms.txt (futureproofing)

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