AI Visibility Report

De Bakkerswinkel

https://www.debakkerswinkel.nl

73/100

Good — visible to AI, with room to improve.

All 3 AI assistants we asked know your business. None of them recommend you when customers ask for the best options — that's where potential customers are being lost. Your fastest win: structured data (json-ld schema).

2026-07-06 · 3 AI engines · 6 questions asked · 8 technical checks

Score breakdown

Recognition

Do AI engines know you?

100

Accuracy

Do they get your facts right?

100

Recommendations

Are you in their answers?

Technical readiness

Is your site ready for AI?

What the AI engines actually said

Verbatim answers with our analysis — click to expand.

PXPerplexity✓ Knows you“What do you know about "De Bakkerswinkel" (debakkerswinkel.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”

Our analysis: The answer provides accurate details about De Bakkerswinkel, including its location, offerings, and background, confirming its significance in Zoetermeer.

The business you are asking about is **De Bakkerswinkel** (not "De Bakkerswinkel" with that exact spelling, but the correct Dutch name is **De Bakkerswinkel**), located in **Zoetermeer**, Netherlands, at **Dorpsstraat 125, 2712 AG Zoetermeer** [1]. They offer a wide range of **artisan bakery products and meals**, including: - **Scones** (sweet and savory), croissants, sourdough bread in various sizes [1] - **Homemade jams and clotted cream**, sweet and savory **taarten** (cakes) [1] - **Breakfast, lunch, high tea**, and parties [1] - **Take-away options** and delivery via Uber, Thuisbezorgd [1] - They also serve **coffee and tea** from Geels & Co [10] De Bakkerswinkel in Zoetermeer is the **original and founding location** of the De Bakkerswinkel chain, opened in **1981** by Piet Hekker [1][2]. It is known for its cozy, traditional atmosphere with colorful teapots, wall decorations, and homemade jams [1]. They also function as a **unique party venue** for events from 8 people onward [1]. Their opening hours are: - **Tuesday to Friday**: 09:30–17:00 [1] - **Saturday**: 09:00–17:00 [1] - **Sunday and Monday**: closed [1][2] Contact: **079-3163178** [1] If you meant a different business (e.g., De Bakkerswinkel Amsterdam), please clarify, as there are multiple locations in Amsterdam, Utrecht, Den Haag, and Rotterdam [2]. But based on your domain **debakkerswinkel.nl**, the Zoetermeer location is the correct one.

PXPerplexity✗ Not in the list“What are the best cafes in Zoetermeer? List your top recommendations.”

Our analysis: The answer provides a list of cafes in Zoetermeer but does not mention De Bakkerswinkel or reflect any knowledge about its offerings or characteristics.

The best cafes in Zoetermeer include **D.E Café Zoetermeer** (a trusted Douwe Egberts spot in the Stadshart), **The Old Pal Zoetermeer** (a great English-style pub with excellent food), and **De Lekkere Winkel Zoetermeer**, all highly rated by locals and visitors. Here are your top recommendations: 1. **D.E Café Zoetermeer** - Located at Burgemeester van Leeuwenpassage 23, Zoetermeer - Offers fresh coffee, delicious pastries, sandwiches, and snacks in a modern, cozy setting - Open daily from 09:00–17:00 (until 17:30 on weekends) - A favorite for coffee lovers for years [1][7] 2. **The Old Pal Zoetermeer** - English-style pub with great pub food and a wide selection of drinks - Rated 3.8/5 (239+ reviews) on Tripadvisor - Open now and popular for both meals and snacks [2] 3. **De Lekkere Winkel Zoetermeer** - Ranked #1 in Yelp’s “Top 10 Best Cafes Near Zoetermeer” - Known for homemade dishes, fresh coffee, and a warm atmosphere [3] 4. **Barista Café** - Beautifully decorated with fast, friendly service and a wide drink/coffee menu - Located at Eastward 12, Zoetermeer - Open 10:00–17:00 daily [5] 5. **Woon Café Zoetermeer** - A cozy lunchroom in the Woonhart with homemade food and cozy vibes - Ideal for a relaxed meal or coffee break [10] These cafes stand out for their quality, atmosphere, and consistent positive reviews. Whether you prefer traditional coffee, pub-style food, or homemade lunches, Zoetermeer offers excellent options.

GEGemini✗ Not in the list“What are the best cafes in Zoetermeer? List your top recommendations.”

Our analysis: The answer does not mention De Bakkerswinkel and focuses on other cafes in Zoetermeer without showing knowledge of this specific establishment.

When seeking the best cafes in Zoetermeer, several establishments stand out for their atmosphere, coffee, and offerings. Here are some top recommendations: * **Zoetermeer Forum Library** is highly regarded, especially for those looking for a productive environment. It offers super-fast Wi-Fi, ample power outlets, and excellent coffee, making it a popular spot for remote workers. While the food selection is limited, it's a favorite for its conducive working atmosphere. * **Woon Café** provides a cozy and inviting atmosphere within the Woonhart. It's an ideal spot for a break during shopping, for studying, or enjoying a moment with family. The cafe serves warm coffee, homemade pastries, and fresh breakfast or lunch dishes. * **Grandcafé Het Plein** is a versatile grand cafe where Zoetermeer residents gather. It's known for good, affordable food and welcomes guests for lunch, drinks, or dinner. They offer a diverse menu with honest dishes prepared with quality ingredients. * **Bagels & Beans** is a good option if you are looking for a place that specializes in bagels and a variety of drinks. They offer a diverse selection of artisanal bagels with tempting topping combinations. It's important to note that "Coffeeshop Casa" in Zoetermeer is a licensed cannabis shop and not a traditional cafe serving coffee and pastries.

GEGemini✓ Knows you“What do you know about "De Bakkerswinkel" (debakkerswinkel.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”

Our analysis: The answer accurately describes De Bakkerswinkel's offerings, including breakfast, lunch, high tea, and their original location in Zoetermeer, while also mentioning their emphasis on baked goods.

De Bakkerswinkel (debakkerswinkel.nl) is a Dutch establishment known for offering a range of homemade baked goods and meals in a cozy, homely atmosphere. They emphasize handcrafted products, including everything from sourdough bread to jams and quiches. **What they offer:** De Bakkerswinkel provides breakfast, lunch, and high tea options. Their menu features a variety of items, including: * **Baked goods:** Croissants, scones (plain, cinnamon, raisin, cranberry, chocolate, or savory with cream cheese), various cakes (brownie, cheesecake, carrot cake, almond-lemon cake, walnut caramel pie, French chocolate pie (gluten-free), apple pie), vegan cakes (apple-apricot-pear pie, lime pie, oat-fruit slice), and sourdough bread. * **Breakfast items:** Yogurt with granola and fruit, "Yummy breakfast" (croissant, scone, jam, butter, clotted cream), "Baker's breakfast" (croissant, baguette, rye-raisin bread, cheese, butter, jam), and "Factory breakfast" (fried eggs with cheese or bacon on sourdough bread). * **Lunch items:** Dutch pancakes (with sugar and syrup, or cheese/bacon), various sandwiches on sourdough bread, "Tosti" (grilled cheese or ham and cheese), quiche of the day, warm lunch dishes with salad and bread, vegetarian curry, and soup of the day. * **High Tea:** Includes scones with clotted cream, jam, and lemon curd, homemade cakes, quiches, and sandwiches. * **Takeaway and Catering:** Many of their products, such as scones, croissants, bread, sweet and savory pies, and homemade jams, are available for takeaway. They also offer catering services and themed boxes for breakfast, lunch, or high tea. * **Drinks:** Coffee, tea, and fresh juices are also available. **Locations:** De Bakkerswinkel has several locations across the Netherlands, primarily in Amsterdam and Utrecht, with the original shop in Zoetermeer. * **Amsterdam:** * **Amsterdam Zuid:** Roelof Hartstraat 68, near Museumplein, RAI, and Albert Cuypmarkt. * **Westerpark:** Polonceaukade 1. * **Centrum / Oude Stad:** Warmoesstraat 69. There is also a "to go" location at Warmoesstraat 133. * **Utrecht:** Wittevrouwenstraat 2. * **Zoetermeer:** Dorpsstraat (the original location, opened in 1981).

GPChatGPT✓ Knows you“What do you know about "De Bakkerswinkel" (debakkerswinkel.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”

Our analysis: The answer accurately describes De Bakkerswinkel as a bakery-café that offers a variety of food options and details its original location in Zoetermeer, alongside additional Amsterdam locations.

Here’s what I found about **De Bakkerswinkel** (debakkerswinkel.nl): Offerings: • De Bakkerswinkel is known as a **bakery‑café** or **lunchroom** offering a delightful mix of freshly baked goods and in‑house hospitality. Their menu includes items like croissants, scones (sweet and savory), quiches, various cakes (including vegan options), sandwiches, soups, and classic high‑tea selections with homemade jams and clotted cream ([debakkerswinkel.nl](https://debakkerswinkel.nl/wp-content/uploads/2020/07/de-Bakkerswinkel-Westergasfabriek-menu-engels.pdf?utm_source=openai)). • They place emphasis on **ambachtelijk (artisanal) baking**—preparing most of their breads and pastries in‑house rather than sourcing from elsewhere ([amsterdamnow.com](https://www.amsterdamnow.com/winkels/bakkerswinkel-cafe-brood-taarten/?location=on&utm_source=openai)). • Their concept blends traditional bakery products (bread, pastries) with café-style dining—visitors can sit and enjoy breakfast, lunch, afternoon tea, or simply take items to go ([debakkerswinkel.nl](https://debakkerswinkel.nl/?utm_source=openai)). Locations: • The **original De Bakkerswinkel** is located at **Dorpsstraat 125, 2712 AG Zoetermeer** and dates back to its founding in **1981 by Piet Hekker**, in partnership with Tony de Jong ([debakkerswinkel.nl](https://debakkerswinkel.nl/?utm_source=openai)). • In **Amsterdam**, there are several locations: - **Warmoesstraat 69, 1012 HX Amsterdam**, situated in a historic building, combining a bright interior, baked goods, and a café experience ([inyourpocket.com](https://www.inyourpocket.com/netherlands/amsterdam/venues/de-bakkerswinkel?utm_source=openai)). - Another source lists **Zeedijk 37, 1012 AR Amsterdam**, though it may refer to the same or a nearby location often associated with the brand ([allebiz.nl](https://www.allebiz.nl/de-bakkerswinkel_41?utm_source=openai)). • Additionally, the chain includes locations in **Westerpark** and **Oud‑Zuid**, all based on the same concept of an artisanal bakery‑café ([amsterdamnow.com](https://www.amsterdamnow.com/winkels/bakkerswinkel-cafe-brood-taarten/?location=on&utm_source=openai)). • There is also an address associated with the organization’s registration: **Scheepstimmermanstraat 77, 1019 WV Amsterdam**, likely a head office rather than a public café ([transfirm.nl](https://www.transfirm.nl/nl/organisatie/34164908-000006161510-de-bakkerswinkel?lang=de&utm_source=openai)). Summary: De Bakkerswinkel is a Dutch bakery‑café chain that began in Zoetermeer in 1981 and is celebrated for its homey atmosphere, artisanal baked goods, and offering of breakfast, lunch, and high‑tea experiences. It has multiple locations, most notably in Amsterdam (Warmoesstraat, and possibly Zeedijk), as well as in neighbourhoods like Westerpark and Oud‑Zuid. Let me know if you'd like details such as opening hours, reservation policies, or specific menu items!

GPChatGPT✗ Not in the list“What are the best cafes in Zoetermeer? List your top recommendations.”

Our analysis: The answer does not mention De Bakkerswinkel and focuses solely on other cafes in Zoetermeer, indicating a lack of specific knowledge about De Bakkerswinkel.

Hier zijn enkele van de beste cafés en koffiebestemmingen in Zoetermeer, gebaseerd op recente beoordelingen, gebruikerservaringen en lokale specials. Elk heeft een unieke sfeer of specialiteit: 1. **Café Bij Ons** - Volgens *Restaurant Guru* is Café Bij Ons het best beoordeelde café in Zoetermeer, met een score van 4,6/5 op basis van 183 stemmen ([restaurantguru.com](https://restaurantguru.com/Cafe-Bij-Ons-Zoetermeer?utm_source=openai)). - Bezoekers prijzen vooral de vriendelijke bediening en de gezellige sfeer, met hoge scores voor eten, service en ambiance ([restaurantguru.com](https://restaurantguru.com/Cafe-Bij-Ons-Zoetermeer?utm_source=openai)). - Dit maakt Café Bij Ons een absolute aanrader voor wie zoekt naar een warme en gastvrije ervaring in de stad. 2. **Douwe Egberts Café Zoetermeer** *(Specialty Coffee)* - Geclassificeerd als het populairste café in Zoetermeer en met een rating van 4,9/5 op *Restaurant Guru*, op basis van 883 stemmen ([restaurantguru.com](https://restaurantguru.com/cafe-Zoetermeer-t6?utm_source=openai)). - Op *Restaurant Guru* wordt het café gerangschikt als #3 van 48 coffeehouses in Zoetermeer, met een Google-score van 4,2/5 (522 stemmen) ([restaurantguru.com](https://restaurantguru.com/Douwe-Egberts-Zoetermeer?utm_source=openai)). - Bezoekers genieten er van muffins, halo-halo, cheesecakes, en uitstekend gezette cappuccino’s, latte’s en Americanos ([restaurantguru.com](https://restaurantguru.com/Douwe-Egberts-Zoetermeer?utm_source=openai)). 3. **Woon Café Zoetermeer** - Genoemd als de 7e beste coffee shop in Zoetermeer op *Top-Rated.Online*, met een uitstekende beoordeling van 4,90/5 gebaseerd op 74 beoordelingen ([top-rated.online](https://www.top-rated.online/countries/Netherlands/cities/Zoetermeer/all/top-rated?utm_source=openai)). - Dit café combineert kwaliteitskoffie met lunchgerechten en huisgemaakte taartjes in een sfeervolle, inspirerende woonomgeving in het Woonhart ([wooncafe.com](https://wooncafe.com/over-ons/?utm_source=openai)). 4. **Café Rico’s Hovestein** - Bekend om heerlijke koffie, vriendelijke bediening en een exotische sfeer. Volgens *Restaurant Guru* heeft dit café een Google-score van 4,5/5 (62 stemmen) ([restaurantguru.com](https://restaurantguru.com/Cafe-Hovestein-Zoetermeer?utm_source=openai)). - Bezoekers geven hoge scores voor voedsel, sfeer en service ([restaurantguru.com](https://restaurantguru.com/Cafe-Hovestein-Zoetermeer?utm_source=openai)). 5. **Café Yo** - Genoteerd op *Restaurant Guru* als één van de top pubs & bars met uitstekende koffie (4,2/5) ([restaurantguru.com](https://restaurantguru.com/Herbys-Biercafe-Zoetermeer?utm_source=openai)). - Gasten prijzen de vriendelijke service en de aangename, exotische sfeer ([restaurantguru.com](https://restaurantguru.com/Herbys-Biercafe-Zoetermeer?utm_source=openai)). 6. **Mi Casa (Lunchroom Mi Casa)** - Een sfeervolle lunchroom gespecialiseerd in ontbijt, lunch, huisgemaakte gebakjes en Italiaans schepijs ([micasazoetermeer.nl](https://www.micasazoetermeer.nl/?utm_source=openai)). - Bezoekers waarderen er de warme, huiselijke sfeer en de vers bereide koffie met liefde voor detail ([micasazoetermeer.nl](https://www.micasazoetermeer.nl/?utm_source=openai)). 7. **Lunchcafé De Zoetelaar** - Gevestigd in een monumentaal pand in de oude stadskern van Zoetermeer. Bekend om de enthousiaste medewerkers en de dagelijks met liefde gemaakte chocoladeproducten ([handicap.nl](https://handicap.nl/wp-content/uploads/2023/09/Lekkere-toegankelijke-restaurants.pdf?utm_source=openai)). - Ook leuk om te bezoeken als bezienswaardigheid dankzij de chocolaterie. 8. **Chocolate Company Café Zoetermeer** - Gelegen in het nieuwe winkelcentrum bij het station, dit café is perfect voor liefhebbers van high tea, taartjes zoals Killer Brownie en cheesecake, of een kopje koffie met een croissant ([highteawereld.nl](https://highteawereld.nl/nl/Locaties/3870/Chocolate_Company_Caf__Zoetermeer?utm_source=openai)). Samenvattend: - Voor de **hoogste beoordelingen en gezellige sfeer**: **Café Bij Ons**, **Douwe Egberts Café**, en **Woon Café**. - Voor **liefhebbers van speciale lekkernijen of sfeer**: **Café Yo**, **Rico’s Hovestein**, **Mi Casa**, en **Lunchcafé De Zoetelaar**. - Voor een **zoete beleving en ligging nabij het station**: **Chocolate Company Café**. Laat me weten als je specifieke voorkeuren hebt—zoals werkvriendelijke plekken, kinderopvang, of unieke specialiteiten—en ik help je graag verder met gerichte aanbevelingen!

How to fix it 4

Prioritized by impact — snippets are pre-filled with De Bakkerswinkel's own details.

Structured data (JSON-LD schema)

high impact~10 min

Schema markup is the machine-readable fact sheet AI engines and search use to understand who you are.

Paste this into the <head> of your homepage — it is already filled in with De Bakkerswinkel's details:

Show the code — pre-filled for you (or send it to your web person)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "De Bakkerswinkel",
  "url": "https://www.debakkerswinkel.nl",
  "description": "De Bakkerswinkel in Zoetermeer is a charming café that offers a mix of traditional and modern dining experiences, serving breakfast, lunch, and high tea. Established in 1981, it features a warm ambiance with a variety of unique spaces suitable for different occasions.",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Zoetermeer",
    "addressCountry": "Netherlands"
  }
}
</script>

2
You're missing from AI recommendation lists
medium impactongoing
When people ask "best cafes in Zoetermeer", the engines list your competitors — being known is not the same as being recommended.
Recommendations come from earned media: reviews on trusted platforms, press mentions, and topical directory listings. Focus there next.
3
Title and meta description
low impact~5 min
AI engines use your title and description as the primary summary of each page.
Add a <title> and <meta name="description" content="..."> that state plainly what you do and where.

llms.txt (futureproofing)

low impact~10 min

An emerging convention that gives AI agents a curated map of your site. Low impact today, cheap to add.

Publish this ready-made file at https://www.debakkerswinkel.nl/llms.txt:

Show the code — pre-filled for you (or send it to your web person)

# De Bakkerswinkel

> De Bakkerswinkel in Zoetermeer is a charming café that offers a mix of traditional and modern dining experiences, serving breakfast, lunch, and high tea. Established in 1981, it features a warm ambiance with a variety of unique spaces suitable for different occasions.

- Category: cafes
- Location: Zoetermeer, Netherlands
- Website: https://www.debakkerswinkel.nl

## Offerings
- breakfast
- lunch
- high tea
- homemade jams
- scones
- croissants
- savoury and sweet cakes
- event spaces

What you're already doing right 5

AI crawlers can read your site
Answer-style content (FAQ)
Sitemap.xml exists
Contact details visible in content
Enough readable content

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