82/100
Good — visible to AI, with room to improve.
All 3 AI assistants we asked know your business. 1 of 3 recommend you when customers ask for the best options. Your fastest win: structured data (json-ld schema).
2026-07-06 · 3 AI engines · 6 questions asked · 8 technical checks
Score breakdown
Recognition
Do AI engines know you?
Accuracy
Do they get your facts right?
Recommendations
Are you in their answers?
Technical readiness
Is your site ready for AI?
What the AI engines actually said
Verbatim answers with our analysis — click to expand.
GPChatGPT✓ Knows you“What do you know about "Tony's Chocolonely" (tonyschocolonely.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer accurately reflects Tony's Chocolonely's mission for slave-free chocolate and mentions their offerings and location in the Netherlands.
Tony's Chocolonely is a chocolate company known for its mission to make chocolate production 100% slave-free. They focus on fair trade practices and strive to create awareness about the inequality in the chocolate supply chain. **Offerings:** - A variety of chocolate bars in different flavors and sizes. - Seasonal and special edition products. - Merchandise related to their brand and mission. **Location:** The company is based in the Netherlands, with its headquarters in Amsterdam. They distribute their products internationally, especially in Europe and the United States.
GPChatGPT✗ Not in the list“What are the best chocolate makers? List your top recommendations.”
Our analysis: The answer lists several well-known chocolate makers but does not include Tony's Chocolonely or mention its mission for slave-free chocolate.
Here are some of the top chocolate makers known for their quality and craftsmanship: 1. **Valrhona** - Renowned for its premium quality and wide range of flavors, especially favored by chefs and pâtissiers. 2. **Lindt & Sprüngli** - Known for their smooth and creamy chocolates, including the iconic Lindt truffles. 3. **Ghirardelli** - Offers a rich and intense chocolate experience, famous for their chocolate squares and baking products. 4. **Godiva** - Celebrated for its luxurious and elegant chocolates, perfect for gifting. 5. **Guittard** - Known for its high-quality baking chocolates, often used by professionals. 6. **Michel Cluizel** - Offers single-origin chocolates that highlight the unique flavors of different cacao regions. 7. **Amedei** - An Italian brand known for its exquisite taste and artisanal quality, often considered one of the best in the world. 8. **La Maison du Chocolat** - Combines French tradition with innovative techniques to create gourmet chocolates. 9. **Mast Brothers** - Known for their bean-to-bar approach and unique flavor combinations. 10. **Scharffen Berger** - Offers an intense chocolate experience with a focus on complex flavors. These brands are celebrated for their high-quality ingredients, craftsmanship, and unique flavor profiles.
PXPerplexity✓ Knows you“What do you know about "Tony's Chocolonely" (tonyschocolonely.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer provides detailed information about Tony's Chocolonely, including its mission to produce slave-free chocolate, its offerings, and its operational locations, which aligns well with the fact sheet.
Tony’s Chocolonely is a **purpose-driven, B-Corp and Fairtrade-certified chocolate company** founded in **2005 in the Netherlands** to end exploitation in the cocoa industry, with its **global headquarters in North Holland, Netherlands** [3][4]. The company offers **100% slave-free, traceable milk chocolate bars and gifts** made from cocoa sourced directly from partner cooperatives in **Ghana and Côte d’Ivoire (Ivory Coast)**, ensuring farmers earn a living income through fair pricing and long-term partnerships [2][3][5]. ### What They Offer: - **Chocolate bars** with bold, colorful packaging and funky lettering [1] - **Chocolate gifts** for moms, friends, and colleagues that “make a serious impact” [8] - **100% traceable cocoa** from bean to bar, with no anonymous bean piles [5] - Partnerships with brands like **Ben & Jerry’s, ALDI, and Feastables** [1] ### Where They Are Located: - **Global HQ**: North Holland, Netherlands [4] - **US Operations**: Available at retailers like **Whole Foods, ALDI, and Whole Foods** [1][3] - **UK Office**: Rosedale Studios, Richmond, England (registered office for Tony’s Chocolonely Ltd) [6] - **Operates in**: Netherlands, USA, UK, Germany, Belgium, Austria, Scandinavia, Ghana, and Côte d’Ivoire [3][4] Tony’s was founded by **three Dutch journalists** (including Teun van de Keuken, whose name inspired “Tony”) after uncovering **modern slavery and child labor** in the cocoa industry [3]. Their mission is to make **100% slave-free chocolate the global norm**, not just in their products but across the entire industry [3][7]. The brand has grown into a **$230 million business** with strong Gen Z appeal, competing with Lindt and Hershey despite higher prices and lower traditional name recognition [1][2].
PXPerplexity✗ Not in the list“What are the best chocolate makers? List your top recommendations.”
Our analysis: The answer does not mention Tony's Chocolonely or demonstrate knowledge of its mission or products.
The best chocolate makers include **Amano Artisan Chocolate**, **Dandelion Chocolate**, **Dick Taylor**, **Valrhona**, **Original Beans**, **Knipschildt**, **Amedei**, and **La Maison du Chocolat**[1][2][3]. **Top Recommendations by Category:** ### United States Craft Makers (Bean-to-Bar) | Maker | Highlights | |-------|------------| | **Amano Artisan Chocolate** | Renowned for single-origin purity and complex flavor profiles[1] | | **Dandelion Chocolate** | Seattle-based pioneer of simple, high-quality bean-to-bar chocolate[1][4] | | **Dick Taylor** | California maker focused on small-batch, artisanal chocolate[1] | | **Bixby Chocolate** | Known for innovative flavors and fine cacao sourcing[1] | | **Eigen Chocolate** | Offers diverse single-origin selections[1] | ### International & Luxury Brands | Maker | Highlights | |-------|------------| | **Valrhona** | French luxury brand voted "truly great" by Reddit users[2] | | **Original Beans** | Sustainable, rare cacao specialist praised for quality[2] | | **Karl Fazer** | Finnish chocolate described as "best in my opinion" and "far superior"[2] | | **Knipschildt** | Ultra-luxury U.S. maker with royal recognition[2] | | **Amedei** | Italian brand famous for expensive "Porcelana" chocolate[2][5] | | **La Maison du Chocolat** | Historic French artisan with boutiques in Tokyo, New York, and Paris[3] | ### Notable Mentions - **Li-lac Chocolats** (Brooklyn): Discovered as "the best" by one Reddit contributor[2] - **Mast Brothers**: Claimed by some to make "the best chocolate in the world," though with debate over production scale[5] - **Goodnow Farms**: Advertises itself as "THE BEST CHOCOLATE IN AMERICA" with single-origin focus[6] These makers are consistently highlighted across user reviews, industry awards, and expert rankings for their exceptional quality, sourcing ethics, and flavor innovation[1][2][7][8].
GEGemini✓ Knows you“What do you know about "Tony's Chocolonely" (tonyschocolonely.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer accurately describes Tony's Chocolonely's mission and offerings, including their various chocolate products and locations, which primarily includes their headquarters in Amsterdam and a Super Store there.
Tony's Chocolonely is a Dutch chocolate manufacturer and seller founded in 2005 by journalist Teun van de Keuken with the mission to end child exploitation and slavery in the chocolate industry worldwide. **What they offer:** Tony's Chocolonely offers a diverse range of chocolate bars. Their product lineup includes: * **Milk chocolate** in various percentages and flavors, such as classic milk chocolate 32%, milk chocolate caramel sea salt 32%, milk chocolate hazelnut 32%, milk honey almond nougat 32%, and milk caramel cookie 32%. * **Dark chocolate**, including extra dark chocolate 70% and dark almond sea salt 51%. * **Dark milk chocolate** options like dark milk pretzel toffee 42%. * **White chocolate**, with a notable flavor being white raspberry popping candy 28%. Their chocolates are available in different sizes, including large bars (180 grams), small bars (50 grams), and Tiny Tony's (9 grams), along with seasonal items. They also offer options to customize your own bar. **Where they are located:** Tony's Chocolonely is headquartered in Amsterdam, Netherlands. They also have a Super Store in Amsterdam where visitors can learn about the cocoa industry and even make their own chocolate bar. For their international operations, Tony's Chocolonely established its US headquarters in New York City, after initially opening an office in Portland, Oregon, which closed in 2020. Their products are sold in several other countries, including Belgium, Denmark, Finland, Germany, Sweden, the United Kingdom, and Ireland.
GEGemini✓ Recommends you“What are the best chocolate makers? List your top recommendations.”
Our analysis: The answer correctly identifies Tony's Chocolonely as a 'kid-friendly option,' but it fails to elaborate on the company's commitment to slave-free chocolate and sustainability.
There are numerous exceptional chocolate makers, each offering unique qualities and specialties. Here are some top recommendations, catering to various preferences: **For Overall Excellence and Artisanal Craftsmanship:** * **Dandelion Chocolate (San Francisco, USA):** Renowned for its bean-to-bar approach, Dandelion Chocolate focuses on single-origin chocolate bars, highlighting the distinct flavors of cocoa beans from different farms. They are praised for their commitment to building relationships with cocoa farmers and crafting small, handmade batches with care. * **Compartés (USA):** This brand is celebrated for making some of the best candy bars with unique and inventive flavor combinations, such as cereal milk, croissant, and strawberry shortcake. Their packaging is also noted for its artistic appeal. * **Vosges Haut-Chocolat (USA):** Vosges is known for using the finest ingredients and offering a selection of truffles, chocolate bars, and even vegan, dairy-free, and gluten-free options. Their chocolates are often described as works of art. * **Valerie Confections (Los Angeles, USA):** Founded in 2004, Valerie Gordon's namesake shop is considered one of America's best artisan confectioners, offering a range of treats from chocolate-dipped toffee to inventive truffles and bars. * **Ginger Elizabeth Chocolates (Northern California, USA):** This boutique specializes in chocolate bonbons, macarons, and ice cream, drawing inspiration from both California's farm-sourced ingredients and Parisian elegance. * **Christopher Elbow Chocolates (USA):** Established in 2003, Christopher Elbow Chocolates is recognized as a specialty chocolate company. * **Flourish Chocolate (Calistoga, USA):** This brand creates shimmering chocolates using organic and fair trade products, resulting in "divine" and "beautiful" creations. **For Specific Preferences:** * **Best for Gifts:** **La Maison du Chocolat** is highly recommended for gifting, offering luxurious assortments of truffles, bonbons, and pralines in elegant packaging. * **Best Bean-to-Bar:** **Goodnow Farms** stands out for its bean-to-bar chocolate. Other notable bean-to-bar makers include **Askinosie Chocolate**, **Brasstown Fine Artisan Chocolate**, **Manoa Chocolate**, and **Spinnaker Chocolate**. * **Best Budget-Friendly:** **Chocolove** is recognized for providing "affordable luxury" with high-quality flavor and texture, sustainable practices, and ethical sourcing. * **Best for Nut Lovers:** **See's Candies** is a top recommendation for those who enjoy nuts in their chocolate. * **Most Kid-Friendly:** **Tony's Chocolonely** is noted as a kid-friendly option. * **Best Bonbons:** **Cacao and Cardamom** are highlighted for their excellent bonbons. * **Best Caramels:** **Fran's Chocolates** is particularly celebrated for its caramels, especially the gray and smoked sea salt varieties. * **Best Vegan:** **Neuhaus** is recommended for its vegan chocolate options. **Larger, Reputable Chocolate Companies:** While many small, artisanal makers excel, some larger companies are also recognized for their quality and contributions to the chocolate industry: * **Lindt & Sprüngli:** A world-leading premium chocolate company, known for its smooth, melting texture since 1845, with iconic products like LINDOR truffles. Lindt employs a "bean-to-bar" production approach. * **Nestlé:** The world's largest food and confectionery company, with popular chocolate brands like KitKat and Smarties. * **Ghirardelli:** Known for its quality chocolate bars, including its Intense Dark Chocolate series, which offers a richly nuanced flavor. * **Guittard Chocolate:** This company offers single-origin and blended dark and milk chocolate bars, as well as baking chocolate and cocoa powders.
How to fix it 2
Prioritized by impact — snippets are pre-filled with Tony's Chocolonely's own details.
- 1
Structured data (JSON-LD schema)
high impact~10 minSchema markup is the machine-readable fact sheet AI engines and search use to understand who you are.
Paste this into the <head> of your homepage — it is already filled in with Tony's Chocolonely's details:
Show the code — pre-filled for you (or send it to your web person)Hide the code
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Tony's Chocolonely", "url": "https://www.tonyschocolonely.com", "description": "Tony's Chocolonely is dedicated to making chocolate that is 100% slave-free. The company aims to end exploitation in the cocoa industry, ensuring fairness and sustainability in their sourcing practices." } </script> - 2
You're missing from AI recommendation lists
medium impactongoingWhen people ask "best chocolate makers", the engines list your competitors — being known is not the same as being recommended.
Recommendations come from earned media: reviews on trusted platforms, press mentions, and topical directory listings. Focus there next.
What you're already doing right 7
- AI crawlers can read your site
- Title and meta description
- Answer-style content (FAQ)
- Sitemap.xml exists
- Contact details visible in content
- Enough readable content
- llms.txt (futureproofing)
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