76/100
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All 3 AI assistants we asked know your business. None of them recommend you when customers ask for the best options — that's where potential customers are being lost. Your fastest win: structured data (json-ld schema).
2026-07-06 · 3 AI engines · 6 questions asked · 8 technical checks
Score breakdown
Recognition
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Accuracy
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Recommendations
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Technical readiness
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What the AI engines actually said
Verbatim answers with our analysis — click to expand.
GPChatGPT✗ Not in the list“What are the best cheese producers? List your top recommendations.”
Our analysis: The answer lists well-known cheese producers but does not mention Henri Willig or its specific offerings.
Here are some renowned cheese producers known for their quality and craftsmanship: 1. **Rogue Creamery** (USA) - Famous for their award-winning blue cheeses. 2. **Cowgirl Creamery** (USA) - Known for organic and artisanal cheeses like Mt Tam. 3. **Neal’s Yard Dairy** (UK) - Specializes in British and Irish farmhouse cheeses. 4. **La Maison du Gruyère** (Switzerland) - Iconic producer of Gruyère cheese. 5. **Parmigiano Reggiano DOP Consorzio** (Italy) - Renowned for authentic Parmigiano Reggiano. 6. **Fromagerie Berthaut** (France) - Recognized for Époisses de Bourgogne and other washed-rind cheeses. 7. **Valdeón Cheese** (Spain) - Known for their Picos de Europa blue cheeses. These producers are celebrated for their dedication to tradition, quality, and innovation in cheese-making.
PXPerplexity✓ Knows you“What do you know about "Henri Willig" (henriwillig.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer accurately describes Henri Willig as a Dutch cheese producer focusing on Gouda cheese and offers a range of cheese products and gift options while mentioning their locations in the Netherlands.
Henri Willig is a Dutch cheese maker specializing in premium **Gouda cheese** and a diverse range of artisanal cheeses, located in **Katwoude and Heerenveen, the Netherlands**, where they operate their own cheese dairies[1][4]. They offer the following products: * **Variety of Cheeses**: Their catalog includes cow's cheese, goat cheese, sheep cheese, herbal cheeses (e.g., pesto, garlic, cumin), smoked cheeses, and organic cheeses[2]. * **Signature Gouda**: Since 1974, they have produced classic Gouda as well as flavored versions and matured varieties (e.g., 4-month matured cow cheese)[1][9]. * **Gifts & Accessories**: They sell cheese gift baskets, personalized cheese gift boxes, and accessories like slicers, graters, and cheese boards[1][2]. * **Online Ordering**: They operate a user-friendly online webshop with safe, chilled delivery to over **75 countries worldwide**[2][4][7]. Their physical presence includes: * **Cheese Farm Stores**: Located in **Amsterdam, Delft, and Edam** (Netherlands)[5][6]. * **Cheese & More Gift Stores**: Found in cities like The Hague, Haarlem, Rotterdam, Utrecht, Maastricht, and internationally in **Germany** (e.g., Berlin at Kurfürstendamm 235) and **Austria**[3][6]. The brand is known for its "rich assortment of premium cheeses" and high customer rating (average 9.5)[1][8].
GEGemini✓ Knows you“What do you know about "Henri Willig" (henriwillig.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer accurately explains that Henri Willig is a Dutch cheese producer that specializes in a variety of cheeses and offers various gifts and gourmet options, along with a substantial list of their physical locations and offerings.
Henri Willig is a renowned Dutch cheese company that has been producing Gouda cheese since 1974. They offer a diverse range of products and operate numerous locations both within the Netherlands and internationally, in addition to an online store. **What they offer:** Henri Willig specializes in a wide variety of Dutch cheeses, including: * **Gouda cheese:** Available in young, aged, and cumin varieties. * **Specialty cheeses:** This includes organic cheeses, cow, goat, and sheep cheeses, as well as unique flavors like herbal cheeses (green pesto, red pesto, Italian herb, herbs and garlic), smoked cheeses (cow's milk, goat's milk, jalapeño), and even a vegan smoked delight. * **Delicatessen and gifts:** Beyond cheese, they offer an array of delicatessen products, wines, craft whey beers, cheese dips, mustards, snacks, and sweet treats such as syrup waffles, fig bread, honey, and chocolate. Their gift selection features cheese boards, cheese slicers, graters, fondue sets, and various souvenirs. They also provide personalized small wheel cheeses. * **Experiences:** In some locations, such as Giethoorn, they operate Grand Cafés and offer tour boat experiences. **Where they are located:** Henri Willig has a significant presence with physical stores and cheese farms: * **In the Netherlands:** They have cheese farm stores in Amsterdam, Delft, and Edam. "Cheese & More by Henri Willig" gift stores are located in The Hague, Haarlem, Halfweg, Leidschendam, Maastricht, Rotterdam, Utrecht, and Giethoorn. They also have cheese farms for visitors in Katwoude (Jacobs Hoeve), Volendam (Alida Hoeve), and Zaanse Schans (Catharina Hoeve). * **Internationally:** Henri Willig also has stores in Germany (Cologne, Munich, Dresden, Düsseldorf, Münster, Stuttgart, Berlin, Frankfurt am Main) and Austria (Salzburg, Vienna). * **Online:** Their products are also available through their webshop, which offers worldwide shipping.
PXPerplexity✗ Not in the list“What are the best cheese producers? List your top recommendations.”
Our analysis: The answer does not mention Henri Willig or demonstrate any knowledge of this business, focusing solely on American cheese producers.
The best cheese producers in the United States are widely concentrated in **Wisconsin**, **Vermont**, and **Northern California**, with specific companies like **Uplands Cheese Company**, **Jasper Hill Farm**, and **Rogue Creamery** standing out as top-tier artisan makers. ### Top Recommendations by Region | Region | Producer | Notable Achievement or Style | | :--- | :--- | :--- | | **Wisconsin** | **Uplands Cheese Company** (Dodgeville, WI) | Produces **Pleasant Ridge Reserve** (3-time Best of Show) and the seasonal **Rush Creek Reserve** which generates waiting lists[1][3][4]. | | **Wisconsin** | **Carr Valley Cheese Company** (La Valle, WI) | A historic creamery known for award-winning aged cheeses and unique varieties[1]. | | **Wisconsin** | **Cedar Grove Cheese** (Plain, WI) | Renowned for high-quality goat and sheep milk cheeses[1]. | | **Wisconsin** | **Hook's Cheese Company** (Mineral Point, WI) | Famous for traditional, dry-curried cheeses and artisan craftsmanship[1]. | | **Wisconsin** | **LaClare Creamery** (Malone, WI) | Known for excellent Truffle and herb-infused cheeses[1]. | | **Vermont** | **Jasper Hill Farm** (Vermont) | Produces **Moses Sleeper** and **Harbison**; a leader in natural cheese movement and raw-milk cheeses[1][2][4]. | | **Northern California** | **Cowgirl Creamery** (Coastal CA) | A favorite from Paris fromagerie comparisons; offers outstanding artisan cheeses[2][4]. | | **Northern California** | **Cypress Grove** (Northern CA) | Produces exceptional **goat's milk cheeses**; everything from this maker is described as outstanding[2]. | | **Northern California** | **Point Reyes Farmstead Cheese** (Northern CA) | Stands up in a Paris fromagerie; a top favorite for artisan cheese[2]. | | **Oregon** | **Rogue Creamery** (Southern Oregon) | Won **"Best in the World"** with their **Rogue River Blue**; their blue cheese beats European counterparts nearly every year[2][4]. | | **Pennsylvania** | **The Farm at Doe Run** | Their **St. Malachi** won the **2023 Best of Show** at the American Cheese Society[3]. | | **Pennsylvania** | **Sequatchie Cove Creamery** | Produces **Cumberland** (First Runner Up in beauty, raw cow's milk Tomme-style)[3]. | | **Michigan** | **Leelanau Cheese** | Won international awards for its **Raclette** cheese[2]. | | **Amish/Ohio** | **Pearl Valley** & **Guggisberg** | Top recommendations for **Amish Swiss** and **Baby Swiss**; Guggisberg is a world champion year after year[2][5]. | ### Key Highlights * **World-Class Winners:** **Rogue Creamery** (Oregon) recently won "Best in the World" for Blue Cheese, beating out 40+ countries[2][4]. * **ACS Award Winners:** In 2023, **The Farm at Doe Run** (PA) won Best of Show, and **Uplands Cheese** (WI) was a three-time former winner[3]. * **Regional Prowess:** Wisconsin, Vermont, and Northern California are considered the top three places in the US for artisan cheese[2]. * **Native Movements:** **Jasper Hill Farm** (VT) spearheads the "natural cheese movement" by avoiding commercial starter cultures[1][4]. These producers represent the pinnacle of American artisan cheesemaking, with many achieving international recognition and beating traditional European counterparts.
GPChatGPT✓ Knows you“What do you know about "Henri Willig" (henriwillig.com)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer provides comprehensive details about Henri Willig, including its offerings, locations, and history, demonstrating a clear understanding of the business.
Here’s what I found about “Henri Willig” (henriwillig.com): They are a recognized Dutch cheese company, founded in 1974, and originally based on a family dairy farm in Katwoude, the Netherlands. The business has grown from that farm into a well-known brand offering artisanal cheeses made from cow, sheep, and goat milk, following traditional Dutch cheese-making methods. Their products are known for both classic and creative flavor variations, and they attract many tourists as well as locals ([iamsterdam.com](https://www.iamsterdam.com/en/whats-on/calendar/shopping/shops/henri-willig-cheesemakers?utm_source=openai)). What they offer: - A wide variety of artisanal cheeses—including Gouda, Edam, and specialties flavored with cumin, chili, truffle, fenugreek, and more ([kaasmakerijhenriwillig.com](https://kaasmakerijhenriwillig.com/en/visit-us/cheesestore/amsterdam/amsterdams-kaashuis/?utm_source=openai)). - In addition to cheese, they also sell complementary delicacies such as mustards, dips, gift sets, kitchenware (cheese slicers, boards, fondue sets), and tailor-made cheese gifts ([kaasmakerijhenriwillig.com](https://kaasmakerijhenriwillig.com/en/visit-us/cheesestore/the-hague/?utm_source=openai)). - Visitors can enjoy cheese tastings and immersive experiences. At their cheese farms (“Hoeves”) in Katwoude, Volendam, and Zaandam (Zaanse Schans), visitors are welcomed—sometimes in traditional dress—and can learn about cheese-making, sample cheeses, and experience Dutch cheese culture firsthand ([henriwilligjobs.com](https://henriwilligjobs.com/en/careers/retail/?utm_source=openai)). - They also operate numerous retail shops under the concept “Cheese & More by Henri Willig,” found in popular tourist and city-center locations across the Netherlands, Germany, and Austria ([henriwilligjobs.com](https://henriwilligjobs.com/en/careers/retail/?utm_source=openai)). - Cheeses are artisanally produced in their own dairies located in Katwoude and Heerenveen ([henriwillig.com](https://henriwillig.com/en/customer-support/frequently-asked-questions/?utm_source=openai)). - They offer international shipping—over 50 countries globally—with measures to handle import duties efficiently, including automatic inclusion of U.S. import tariffs since August 29, 2025, to streamline deliveries to the U.S. ([henriwillig.com](https://henriwillig.com/en/customer-support/frequently-asked-questions/?utm_source=openai)). Where they are located: - **Headquarters / Cheese dairies**: Katwoude (Hoogedijk 8, 1145 PM Katwoude, Netherlands) and a production site in Heerenveen ([henriwillig.com](https://henriwillig.com/en/customer-support/frequently-asked-questions/?utm_source=openai)). - **Cheese farms ("Hoeves")**: - Jacobs Hoeve in Katwoude - Alida Hoeve in Volendam - Catharina Hoeve in Zaandam (Zaanse Schans) ([henriwillig.com](https://henriwillig.com/bezoek-ons/?utm_source=openai)). - **Retail locations**: A wide network of Cheese & More and other Henri Willig stores across the Netherlands (e.g., Amsterdam—Reguliersbreestraat, Warmoesstraat, Leidsestraat; The Hague—Plaats 1; Delft; Utrecht; Haarlem; Rotterdam; Maastricht; Leidschendam), as well as in Germany (Berlin, Düsseldorf, Frankfurt, Cologne, Munich, Münster, Würzburg, Dresden, Trier) and Austria (Vienna, Salzburg) ([nl.linkedin.com](https://nl.linkedin.com/company/henri-willig-group?utm_source=openai)). - A standout location: the **Amsterdams Kaashuis**, their largest shop in Amsterdam, located in Haringpakkerssteeg, where staff in traditional costume offer cheese-making demonstrations and a wide selection of cheeses and accompaniments ([kaasmakerijhenriwillig.com](https://kaasmakerijhenriwillig.com/en/visit-us/cheesestore/amsterdam/amsterdams-kaashuis/?utm_source=openai)). - **The Hague** shop (“Cheese & More by Henri Willig”) is located at Plaats 1, 2513 AD, offering cheese, delicacies, tastings, and gifts alongside tourist-friendly surroundings like the Binnenhof ([kaasmakerijhenriwillig.com](https://kaasmakerijhenriwillig.com/en/visit-us/cheesestore/the-hague/?utm_source=openai)). In summary: Yes, I am familiar with this business. Henri Willig is an established Dutch cheese producer and retailer offering a broad array of artisanal cheeses, tastings, gifts, and experiences. Their operations span from cheese dairies in Katwoude and Heerenveen to multiple cheese farms and retail outlets across the Netherlands and into Germany and Austria. Let me know if you'd like details on specific locations, product lineup, or visiting options!
GEGemini✗ Not in the list“What are the best cheese producers? List your top recommendations.”
Our analysis: The answer lists various cheese producers but does not mention Henri Willig or show specific knowledge about this business.
When identifying the "best" cheese producers, several factors come into play, including traditional methods, sustainable farming, unique aging processes, and a history of prestigious awards. The following recommendations highlight both international and American artisan cheesemakers celebrated for their exceptional quality and diverse offerings: **International Cheese Producers:** * **Rodolphe Le Meunier (France):** An acclaimed affineur and cheesemaker, Le Meunier specializes in high-quality French cheeses such as Comté and Beaufort, renowned for their perfect aging. * **MonS Fromager Affineur (France):** This renowned French affineur is recognized for meticulously maturing AOP cheeses like Roquefort and Comté, making them a top name in traditional French cheesemaking. * **Beppino Occelli (Italy):** Occelli is an Italian cheesemaker known for crafting luxurious and innovative Piedmontese cheeses, including Occelli in Foglie di Castagno and Occelli al Barolo. * **Zanetti S.p.A. (Italy):** A leading Italian cheese manufacturer, Zanetti S.p.A. is praised for its exceptional quality and adherence to traditional production methods for cheeses like Grana Padano and Parmigiano Reggiano. * **La Fromagerie d'Alex (Switzerland):** Run by affineur Alexandre Baud, this producer specializes in traditional Swiss cheeses such as L'Etivaz, made using time-honored techniques in the Alps. * **Güntensperger Käse AG (Switzerland):** Recognized by TasteAtlas among the world's best, Güntensperger Käse AG is celebrated for its craftsmanship and specialties like Gwitterchäs®, which is enjoyed globally. * **Neal's Yard Dairy (UK):** This London-based cheesemonger plays a crucial role in preserving British cheese traditions by working with small British cheesemakers to offer varieties like Stilton and Cheddar. * **Kerrygold (Ireland):** Imported from award-winning Irish family farms, Kerrygold is a popular choice for its aged cheddars and unique options like aged cheddar with Irish whiskey. * **Wensleydale Creamery (UK):** With a rich 1000-year heritage, Wensleydale Creamery is known for its award-winning, handcrafted cheeses, particularly the iconic Yorkshire Wensleydale. **American Artisan Cheese Producers:** * **Jasper Hill Farm (Vermont, USA):** This Vermont-based farm is highly regarded for its sustainable farming practices and exceptional artisanal cheeses like Harbison and Bayley Hazen Blue, winning multiple American Cheese Society (ACS) awards. They are also known for their unique aging caves. * **Rogue Creamery (Oregon, USA):** Celebrated for its award-winning blue cheeses, including the Rogue River Blue which was crowned World Champion Cheese in 2019, Rogue Creamery is a pioneer in sustainable cheesemaking. * **Uplands Cheese (Wisconsin, USA):** Makers of the acclaimed Pleasant Ridge Reserve, which has won "Best of Show" at the American Cheese Society's competition three times and the U.S. Cheese Championships, Uplands Cheese is known for its seasonal raw milk cheeses. * **Beecher's Handmade Cheese (USA):** With locations in Seattle and New York City, Beecher's produces artisanal cheeses using pure ingredients and traditional methods, with their Flagship cheese being particularly well-known. * **Cowgirl Creamery (California, USA):** Pioneers in organic artisanal cheese in the Bay Area, Cowgirl Creamery is famous for cheeses like Mt Tam and Red Hawk and has received Good Food Awards. * **Murray's Cheese (New York, USA):** As one of the oldest cheese shops in the U.S., Murray's is recognized for its expertise in aging and blending cave-aged cheeses from around the world. * **Vermont Creamery (Vermont, USA):** A B Corp Certified producer, Vermont Creamery is known for its artisanal cheeses and cultured dairy products, having won over 100 awards. Their goat cheeses, like Wild Blueberry, Lemon and Thyme, and Honey Truffle, have received gold awards. * **Cabot Creamery Cooperative (Vermont, USA):** A favorite among cheese lovers, Cabot offers a wide range of styles from mild to sharp cheddar, and their legacy collection features standouts like Farmhouse Reserve Cheddar and Alpine. They have also received numerous domestic and international awards. * **Grafton Village Cheese Company (Vermont, USA):** Best known for its aged cheddar, Grafton Village Cheese Company is another award-winning Vermont producer. * **Marin French Cheese Co. (California, USA):** Founded in 1865, it holds the distinction of being the United States' oldest artisanal creamery, producing handmade brie and camembert-style cheeses. * **Cedar Grove Cheese (Wisconsin, USA):** This award-winning manufacturer specializes in organic, artisan, and traditional cheeses, sourcing milk from over 35 Wisconsin cow, sheep, and goat farmers. They are also recognized for their environmental responsibility with a "Living Machine" greenhouse for wastewater treatment. These producers represent a blend of time-honored traditions and innovative approaches, consistently delivering high-quality and distinctive cheeses to enthusiasts worldwide.
How to fix it 3
Prioritized by impact — snippets are pre-filled with Henri Willig's own details.
- 1
Structured data (JSON-LD schema)
high impact~10 minSchema markup is the machine-readable fact sheet AI engines and search use to understand who you are.
Paste this into the <head> of your homepage — it is already filled in with Henri Willig's details:
Show the code — pre-filled for you (or send it to your web person)Hide the code
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Henri Willig", "url": "https://www.henriwillig.com", "description": "Henri Willig specializes in Dutch cheese and offers a variety of cheese gifts and gift baskets. They provide both individual cheese products and gourmet gift options including accessories and sweets." } </script> - 2
You're missing from AI recommendation lists
medium impactongoingWhen people ask "best cheese producers", the engines list your competitors — being known is not the same as being recommended.
Recommendations come from earned media: reviews on trusted platforms, press mentions, and topical directory listings. Focus there next.
- 3
llms.txt (futureproofing)
low impact~10 minAn emerging convention that gives AI agents a curated map of your site. Low impact today, cheap to add.
Publish this ready-made file at https://www.henriwillig.com/llms.txt:
Show the code — pre-filled for you (or send it to your web person)Hide the code
# Henri Willig > Henri Willig specializes in Dutch cheese and offers a variety of cheese gifts and gift baskets. They provide both individual cheese products and gourmet gift options including accessories and sweets. - Category: cheese producers - Website: https://www.henriwillig.com ## Offerings - cheese assortment - cheese accessories - cheese gifts - cheese companions - sweet delights - savoury delights
What you're already doing right 6
- AI crawlers can read your site
- Title and meta description
- Answer-style content (FAQ)
- Sitemap.xml exists
- Contact details visible in content
- Enough readable content
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