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AI Visibility Report

white label coffee

https://www.whitelabelcoffee.nl
B

72/100

Good — visible to AI, with room to improve.

All 3 AI assistants we asked know your business. 2 of 3 recommend you when customers ask for the best options. Some of what they say about you is wrong or outdated. Your fastest win: structured data (json-ld schema).

2026-07-06 · 3 AI engines · 6 questions asked · 8 technical checks

Score breakdown

Recognition

Do AI engines know you?

100

Accuracy

Do they get your facts right?

67

Recommendations

Are you in their answers?

67

Technical readiness

Is your site ready for AI?

52

What the AI engines actually said

Verbatim answers with our analysis — click to expand.

GPChatGPT Recommends youWhat are the best coffee roasters in Amsterdam? List your top recommendations.

Our analysis: The answer accurately mentions White Label Coffee as one of the top coffee roasters in Amsterdam, highlighting its offerings and quality.

Here are some top coffee roasters in Amsterdam known for their quality and unique offerings: 1. **Bocca Coffee Roasters**: Known for their commitment to quality and sustainability, they offer a variety of single-origin and blended coffees. 2. **White Label Coffee**: Offers freshly roasted beans and a great selection of both espresso and filter coffee. 3. **Friedhats Coffee**: Renowned for their adventurous approach to coffee, they have a rotating selection of unique beans. 4. **Stooker Specialty Coffee**: Focused on highlighting the natural flavors of coffee, they source high-quality beans from around the world. 5. **Rum Baba Coffee Roasters**: Offers a cozy atmosphere and a range of beans with distinct flavor profiles. These roasters are celebrated for their craftsmanship and are well worth a visit if you're in Amsterdam.

PXPerplexity Knows youWhat do you know about "white label coffee" (whitelabelcoffee.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.

Our analysis: The answer provides some correct details about White Label Coffee being located in Amsterdam and mentions the focus on high-quality coffee, but it inaccurately states specific offerings and locations, and adds details about other products and locations not included in the fact sheet.

**White Label Coffee** is a specialty coffee roastery located in **Amsterdam, Netherlands**, specifically at **Jan Evertsenstraat 136, 1056 EK Amsterdam** (situated between a butcher and a greengrocer) [1][4]. They offer **fresh, high-quality specialty coffee beans** roasted to highlight their natural diversity, removing the distinction between filter and espresso roasts on their labels to emphasize a unified approach [2]. Their products include beans from various origins (such as Colombia) available for purchase in their **webshop and physical cafes**, where customers can also buy coffee to grind at home, enjoy freshly brewed coffee (including cappuccinos), and eat pastries [1][4]. The business is run by two young entrepreneurs, **Elmer and Francesco**, and is known for its **Scandinavian-style café space**, strong focus on local café culture development through education and mutual support, and competitive success in events like the Dutch Aeropress championship and Roast Masters competition [3][4]. They also have a second location in **Amsterdam-Noord** at Zonneplein [6].

GEGemini Knows youWhat do you know about "white label coffee" (whitelabelcoffee.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.

Our analysis: The answer accurately describes White Label Coffee as a specialty coffee roaster in Amsterdam, detailing their offerings and operations.

White Label Coffee (whitelabelcoffee.nl) is a specialty coffee roastery based in Amsterdam, Netherlands. Co-owned by Francesca Grassotti and Elmer Ommkens, the business focuses on quality products and sustainable practices throughout the coffee chain. White Label Coffee offers a range of products and services: * **Roasted Coffee Beans:** They are known for roasting diverse single-origin coffees, with offerings like Rwandan, Guatemalan, Indian, and Ethiopian varieties. They emphasize highlighting the natural diversity of coffee and have moved away from distinguishing between "filter" and "espresso" roasts. * **Coffee Subscriptions:** Customers can subscribe to receive a surprise bag of White Label coffee regularly, often at a discounted rate compared to buying directly from their webshop. * **Wholesale Services:** They supply coffee to coffee bars, cafes, restaurants, and offices globally. They also offer advice on coffee, assistance with acquiring equipment, and staff training. * **Cafes:** White Label Coffee operates cafes where customers can enjoy their specialty coffee. They also offer baked goods, such as apple pie. White Label Coffee has multiple locations in Amsterdam: * **White Label West:** Jan Evertsenstraat 136, 1056 EK Amsterdam. This location also previously housed a roaster, though roasting now primarily takes place at a dedicated facility. * **White Label Zon:** Zonneplein 4, 1033 EK Amsterdam. * **White Label Roastery:** Jan van Breemenstraat 1, Amsterdam.

GEGemini Recommends youWhat are the best coffee roasters in Amsterdam? List your top recommendations.

Our analysis: The answer correctly names White Label Coffee as one of the coffee roasters in Amsterdam but does not provide specific details about its offerings or unique characteristics.

Amsterdam boasts a thriving specialty coffee scene with numerous excellent roasters. Here are some of the top recommendations: * **Bocca Coffee:** Considered one of the top roasters in Amsterdam, Bocca Coffee offers great coffee and a welcoming atmosphere. They also provide workshops for those interested in coffee brewing and latte art, and sell various coffee-making equipment. * **Lot61 Coffee Roasters:** This roaster is highly regarded for its roasting profile and value for money, making it a popular choice for home brewing. Their regular blend coffee beans are noted as excellent for daily filter coffee, and their espresso beans are described as rich and bold. * **Friedhats (FUKU Cafe):** Friedhats is one of the Netherlands' best-known micro-roasters, and their FUKU Cafe in west Amsterdam provides a neighborhood café feel. Co-founder Lex Wenneker is a multi-time Dutch Brewers Cup and Barista champion, and they offer unique, limited-batch micro-lots with distinctive flavors. * **Rum Baba:** Known for its fun approach and professionalism, Rum Baba roasts delicious coffees and operates two locations. Their Rum Baba East location on Pretoriusstraat is recommended for its comfort and selection of baked goods. They are also known for unique roasts that can have flavors like winegum or strawberry. * **Back to Black:** Founded by long-time friends, Back to Black began as a coffee shop before expanding into a roastery and bakery. They also have a second coffee shop and a Specialty Coffee Association training center. * **White Label Coffee:** Although slightly off the main tourist path, White Label Coffee is worth visiting for its own roasted coffee, offering various filter brews and espresso-based drinks. * **Headfirst Coffee Roasters:** This roastery doubles as a cafe, focusing on highlighting the skill and range of their roasting. Baristas are available to guide customers through their selection of coffees, which are categorized for espresso or filter. * **Monks Coffee Roasters:** A charming café and roastery in the west of the city, Monks Coffee Roasters offers various blends and is also a great spot for breakfast or lunch. * **DAK Coffee Roasters:** Praised for their excellent roasts and interesting selection of green beans, DAK Coffee Roasters offers premium varieties of high-quality specialty coffee, available for order or subscription.

PXPerplexity Not in the listWhat are the best coffee roasters in Amsterdam? List your top recommendations.

Our analysis: The answer lists several popular coffee roasters in Amsterdam but does not mention White Label Coffee or provide specific information about its offerings or reputation.

The best coffee roasters in Amsterdam are **Lot Sixty One**, **DAK**, **Friedhats**, **Uncommon**, and **Bocca**, with **Monks Coffee Roasters** and **Stooker Roasting Co.** also highly recommended. Here are the top recommendations based on local consensus, reviews, and industry recognition: | Roaster | Key Highlights | Location/Area | |---------|----------------|---------------| | **Lot Sixty One** | Tiny, award-winning roastery with a Probat roaster in the basement; known for warm wooden details and high-quality filter/espresso [2][3] | Kinkerstraat 112 (West) [2] | | **DAK** | One of Amsterdam’s "big names"; offers a dedicated showroom outside the city center [1][5] | West Amsterdam (Showroom) [5] | | **Friedhats** | Renowned micro-roaster; its first physical café, **FUKU**, is in West Amsterdam [1][7] | West Amsterdam (FUKU café) [7] | | **Uncommon** | Established in 2018; frequently cited among top Amsterdam roasters alongside DAK and Friedhats [1][4] | Amsterdam [4] | | **Bocca** | Oldest specialty roaster in Amsterdam (founded 2001); top-rated on Yelp [4][6] | Amsterdam [4] | | **Monks Coffee Roasters** | Independent roaster near Lot Sixty One; serves own-roasted coffee [2] | Bilderdijkstraat 46 (West) [2] | | **Stooker Roasting Co.** | Established in 2014; recognized among best beans in the Netherlands [4] | Amsterdam [4] | **Why these stand out:** - **Lot Sixty One** and **Friedhats** are repeatedly highlighted by specialty coffee experts as "big names" [1]. - **DAK**, **Friedhats**, and **Uncommon** are the three most commonly recommended roasters specifically *in* Amsterdam by Reddit users familiar with Dutch coffee culture [1]. - **Bocca** holds historical significance as the first Amsterdam specialty roaster (2001) and consistently ranks #1 on Yelp [4][6]. - **Monks** and **Stooker** offer distinct flavor profiles and are locally praised for quality [2][4]. For the most authentic experience, visit **Lot Sixty One** or **FUKU (Friedhats)** in West Amsterdam, where you can often see the roasting process or talk directly with the roasters.

GPChatGPT Knows youWhat do you know about "white label coffee" (whitelabelcoffee.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.

Our analysis: The answer accurately describes White Label Coffee as a specialty coffee roaster located in Amsterdam, detailing their offerings and background correctly.

Here’s what I’ve found about **“white label coffee” (whitelabelcoffee.nl)**: I do know this business—it is a legitimate and well-established specialty coffee roastery and café operator based in **Amsterdam**, Netherlands. What they offer and where they are located: - **Specialty Roastery & Products** White Label Coffee is an Amsterdam–based specialty coffee roastery known for roasting single-origin coffees grown across the globe. They focus on highlighting each coffee's natural character rather than following traditional filter vs. espresso roast distinctions, which they have removed from their labels ([whitelabelcoffee.nl](https://whitelabelcoffee.nl/?utm_source=openai)). - **Cafés / Locations** They operate at least two distinct locations in Amsterdam: 1. **White Label West** – A café and roastery at **Jan Evertsenstraat 136, 1056 EK Amsterdam** (Amsterdam West). This location includes both a café and in-house roasting operations ([whitelabelcoffee.nl](https://whitelabelcoffee.nl/?utm_source=openai)). 2. **White Label Noord** – A café at **Zonneplein 4, 1033 EK Amsterdam** (Amsterdam Noord) ([whitelabelcoffee.nl](https://whitelabelcoffee.nl/?utm_source=openai)). - **Offerings** - **Online Shop** – They sell a rotating selection of **single-origin coffee beans**, available by the 250‑gram bag. Examples include Rwanda Bushenge, Guatemala El Sendero, Brazil Tarsila, India AA Bababudangiri, among others ([whitelabelcoffee.nl](https://whitelabelcoffee.nl/?utm_source=openai)). - **Subscription Service** – Customers can sign up for regular deliveries of surprise coffee selections; subscribers receive discounted pricing (approximately 20 % off per bag, with additional reductions for 1 kg bags), and shipping is done via PostNL ([whitelabelcoffee.nl](https://whitelabelcoffee.nl/subscription?utm_source=openai)). - **Wholesale Program** – They supply to cafés, restaurants, offices, and other businesses globally, offering assistance with equipment recommendations and staff training. Interested businesses can access a wholesale price list and client login section on their site ([whitelabelcoffee.nl](https://whitelabelcoffee.nl/?utm_source=openai)). - **Retail Equipment & Merchandise** – Their shop stocks coffee equipment such as AeroPress, Hario kettles, Baratza grinders, filters, Kinto servers and mugs, plus branded merch like t-shirts and cups ([aiprofile.com](https://www.aiprofile.com/en/netherlands/amsterdam/white-label-coffee?utm_source=openai)). - **Philosophy & Background** The founders, **Francesco Grassotti** and **Elmer Oomkens**, launched the company in **March 2014**, after previously working together at Espressofabriek ([kofio.co](https://www.kofio.co/white-label-coffee/about-us?utm_source=openai)). The name “White Label” reflects the idea of a blank slate—an openness and "no‑nonsense" approach to coffee and relationships with customers, partners, and producers ([thebeangeek.com](https://www.thebeangeek.com/roastery/white-label?utm_source=openai)). - **Reputation & Equipment** Their cafés have earned strong reviews and recognition in the Amsterdam specialty coffee scene. The West location (Jan Evertsenstraat) and the North branch both hold high ratings (~4.5/5) on platforms like Google Maps and TripAdvisor ([aiprofile.com](https://www.aiprofile.com/en/netherlands/amsterdam/white-label-coffee?utm_source=openai)). Their roasting and café setup includes high-quality gear—such as a Kees van der Westen Spirit espresso machine, Mahlkönig EK‑43 and Mazzer Kony grinders, and Probat and Giesen equipment—with techniques like double naked espresso shots featured at the cafés ([aiprofile.com](https://www.aiprofile.com/en/netherlands/amsterdam/white-label-coffee?utm_source=openai)). In summary: - **White Label Coffee (whitelabelcoffee.nl)** is a specialty coffee roastery and café operator based in **Amsterdam, Netherlands**, founded in **2014**. - They offer: - Single-origin coffee beans via an online shop, - A coffee **subscription service**, - A **wholesale program** for business clients, - Retail coffee equipment and branded merchandise, - On-site cafés in Amsterdam West and Noord where they roast in-house and serve coffee. If you’d like more details on any of these elements—such as specific coffees in stock, subscription pricing, or wholesale terms—feel free to ask!

How to fix it 4

Prioritized by impact — snippets are pre-filled with white label coffee's own details.

  1. 1

    Structured data (JSON-LD schema)

    high impact~10 min

    Schema markup is the machine-readable fact sheet AI engines and search use to understand who you are.

    Paste this into the <head> of your homepage — it is already filled in with white label coffee's details:

    Show the code — pre-filled for you (or send it to your web person)
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "LocalBusiness",
      "name": "white label coffee",
      "url": "https://www.whitelabelcoffee.nl",
      "description": "White Label Coffee is a specialty coffee roaster based in Amsterdam, dedicated to highlighting the natural diversity of coffee. They focus on quality, openness, and cooperation throughout the coffee chain.",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Amsterdam",
        "addressCountry": "Netherlands"
      }
    }
    </script>
  2. 2

    Answer-style content (FAQ)

    medium impact~30 min

    AI assistants quote direct question-and-answer content far more often than marketing copy.

    Add an FAQ section answering the questions your customers actually ask. For white label coffee, start with these:

    Show the code — pre-filled for you (or send it to your web person)
    Q: What are the prices for your specialty coffee selections?
    A: [your answer]
    
    Q: What are your opening hours in Amsterdam?
    A: [your answer]
    
    Q: What sets White Label Coffee apart from other coffee roasters?
    A: [your answer]
    
    Q: How can I subscribe to your coffee delivery service?
    A: [your answer]
  3. 3

    Sitemap.xml exists

    low impact~15 min

    A sitemap helps crawlers (including AI ones) find every page you want indexed.

    Publish a sitemap.xml at yoursite.com/sitemap.xml and reference it from robots.txt.

  4. 4

    llms.txt (futureproofing)

    low impact~10 min

    An emerging convention that gives AI agents a curated map of your site. Low impact today, cheap to add.

    Publish this ready-made file at https://www.whitelabelcoffee.nl/llms.txt:

    Show the code — pre-filled for you (or send it to your web person)
    # white label coffee
    
    > White Label Coffee is a specialty coffee roaster based in Amsterdam, dedicated to highlighting the natural diversity of coffee. They focus on quality, openness, and cooperation throughout the coffee chain.
    
    - Category: coffee roasters
    - Location: Amsterdam, Netherlands
    - Website: https://www.whitelabelcoffee.nl
    
    ## Offerings
    - Rwanda Bushenge Washed
    - Guatemala El Sendero Washed
    - Brazil Tarsila Natural
    - Ethiopia Uraga Washed
    - subscription service
    - wholesale partnerships

What you're already doing right 4

  • AI crawlers can read your site
  • Title and meta description
  • Contact details visible in content
  • Enough readable content

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