77/100
Good — visible to AI, with room to improve.
All 4 AI assistants we asked know your business. None of them recommend you when customers ask for the best options — that's where potential customers are being lost. Your fastest win: machine-readable business card (structured data).
2026-07-10 · 4 AI engines · 8 questions asked · 8 technical checks
Score breakdown
Recognition
Do AI engines know you?
Accuracy
Do they get your facts right?
Recommendations
Are you in their answers?
Technical readiness
Is your site ready for AI?
What the AI engines actually said
Verbatim answers with our analysis — click to expand.
PXPerplexity✓ Knows you“What do you know about "Crisp" (crisp.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer provides detailed information about Crisp, including its offerings, location, and business model, accurately reflecting the fact sheet.
**Crisp** (crisp.nl) is a **B Corp certified online-only supermarket** headquartered in **Amsterdam, Netherlands**, that delivers fresh groceries directly from local farmers to customers' doors in the Netherlands and Flanders. **What they offer:** * **Fresh Groceries:** An app-only marketplace offering over **3,000 high-quality products** (including fish, fruits, and produce) sourced from more than **900 small-scale farmers and makers**[2][7]. * **Farm-to-Fork Delivery:** They emphasize the **shortest route from farm to fork**, delivering fresh food with **no unnecessary inventory** because they only buy after a customer orders[1][2]. * **Service Convenience:** Customers can order via their mobile app with a minimum spend of **€40**; delivery is free from **€80–€100** depending on the area, and orders placed before **23:00** arrive the next day[1][6]. * **Operating Hours:** Delivery is available **7 days a week** with scheduled time slots, and customers can track their delivery in real-time[6]. **Location:** * **Headquarters:** 163 Lizzy Ansinghstraat (specifically 163-4), **1072 RG Amsterdam**, North Holland, **Netherlands**[1][3][5]. * **Service Area:** The service is available to customers in the **Netherlands** and **Flanders** (Belgium)[1][2]. **Key Company Details:** * **Founded:** 2018[2]. * **Employees:** Approximately **300–450** employees[2][3]. * **Funding:** Raised **€75 million** in funding, led by Target Global and Keen Venture Partners[3][7]. * **Mission:** To create a **zero-waste supply chain** and provide better, sustainable food[1][4]. *Note: There is a different company named "Crisp" (a vertical AI platform for retail data) located in the U.S. and UK, but the business at **crisp.nl** is the Dutch grocery retailer described above*[4].*
PXPerplexity✗ Not in the list“What are the best online supermarkten? List your top recommendations.”
Our analysis: The answer does not mention Crisp or provide relevant information about it, focusing instead on online supermarkets in America.
There are no widely recognized “online supermarkten” (a non-English term likely meaning “supermarkets”), but the **best online grocery stores in America** for delivery include **Amazon Fresh**, **Boxed**, **Hungryroot**, **Misfits Market**, and **Thrive Market** [3]. Based on personal trials and strong recommendations, my top three picks are: | Store | Why It’s Recommended | |-------|---------------------| | **Thrive Market** | Offers organic, high-quality products across food, bath, baby, and home goods; ideal for health-conscious shoppers [1] | | **Azure Standard** | Known for real food, bulk items, and sustainable sourcing; personally tried and highly recommended by users [2] | | **Imperfect Foods** | Reduces food waste by selling “ugly” produce and non-perfect items at discounted prices; also personally tested and recommended [2] | Other reliable options include **Amazon Fresh** (for wide selection and fast delivery), **FreshDirect** (for same-day or next-day delivery in urban areas), and **Walmart** (for everyday low prices and convenient pickup) [3][6][7]. If you’re looking for grocery delivery through third-party apps, **Instacart**, **Shipt**, and **DoorDash** also connect you to major retailers like Target, Costco, and Safeway [4][5]. For region-specific delivery, stores like **Mariano’s** (Chicago) and **Publix** are popular in their local markets [8][9]. Always compare delivery fees, product availability, and membership benefits (e.g., Thrive Market offers a membership discount) when choosing the best option for your needs.
GPChatGPT✗ Not in the list“What are the best online supermarkten? List your top recommendations.”
Our analysis: The answer does not mention Crisp and focuses on larger international competitors, lacking specific knowledge of the online supermarket landscape in the Netherlands.
Here are some popular online supermarkets that are generally well-regarded: 1. **Amazon Fresh**: Offers a wide range of groceries and household items with fast delivery options. 2. **Walmart Grocery**: Known for competitive pricing and a diverse selection of products. 3. **Instacart**: Allows shopping from various local stores with same-day delivery. 4. **Ocado**: A UK-based service offering a vast selection of groceries and exclusive brands. 5. **Kroger**: Provides various delivery and pickup options with a focus on fresh produce. 6. **Tesco**: Offers robust online shopping in the UK with extensive product options. 7. **Aldi**: Known for affordable prices and a straightforward shopping experience. 8. **Whole Foods Market (via Amazon)**: Offers a selection of organic and natural products with Amazon Prime benefits. Please note that availability may vary based on your location.
GEGemini✓ Knows you“What do you know about "Crisp" (crisp.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer provides accurate information about Crisp’s offerings, sourcing practices, delivery options, and location, correctly highlighting their focus on high-quality groceries and local sourcing.
Crisp (crisp.nl) is a Dutch online-only supermarket that specializes in fresh, high-quality, and often locally sourced food products. The service is accessible exclusively through their app. **What they offer:** Crisp provides a wide range of groceries, including daily essentials such as milk, bread, and cheese, alongside fresh produce, fish, and a growing selection of ready-to-eat meals. They focus on a shorter supply chain, sourcing products directly from over 800 local farmers, growers, and manufacturers in the Netherlands and Belgium. This approach aims to ensure freshness, transparency, and fair pricing for producers. Customers can order groceries for next-day delivery in a one-hour timeslot if ordered before 10 PM. Crisp also offers a "Weekbox" service. **Where they are located:** Crisp's head office is situated in Amsterdam, Netherlands, at Lizzy Ansinghstraat 163-4, 1072 RG Amsterdam. They have also consolidated their logistics, distribution, and packaging operations in a new multistorey last-mile logistics hub at CTPark Amsterdam City. Crisp delivers nationwide across the Netherlands (excluding the Wadden and Kaageilanden) and in Belgium. For their Belgian operations, they have a main office in Antwerp and a distribution center in Bornem.
GEGemini✗ Not in the list“What are the best online supermarkten? List your top recommendations.”
Our analysis: The answer lists various online supermarkets but does not mention Crisp or reflect any knowledge about its specific offerings or focus.
Here are some of the top recommended online supermarkets and grocery delivery services, catering to various needs and preferences: **Top Recommendations:** * **Amazon Fresh:** Often cited as a strong contender for general grocery shopping, Amazon Fresh offers a wide selection similar to a traditional supermarket, including fresh produce, meat, pantry staples, and household cleaning products. It provides speedy delivery for Prime members and accepts SNAP and EBT benefits. While a Prime membership can offer discounted service fees, it's not strictly required, though an Amazon account is needed to order. * **Walmart+:** This membership service provides access to everything found in a brick-and-mortar Walmart store, known for its everyday low prices. Walmart+ offers competitive pricing, same-day delivery or pickup, and an optional "InHome" membership for direct delivery to your kitchen or fridge. * **Instacart:** Ideal for those who prefer shopping from their favorite local stores, Instacart is a third-party service that partners with major chains like Costco, Safeway, Kroger, and Aldi. It offers real-time order tracking, same-day delivery, and access to both local and national retailers. While a membership isn't required, an Instacart Express membership provides unlimited free deliveries on orders over $35. * **Thrive Market:** This membership-based online grocery service focuses on organic and non-GMO pantry staples, meat, dairy, and household essentials. Members pay an annual fee for discounts of up to 50% on many items, and the service offers price matching. Thrive Market is particularly good for those with dietary restrictions or who are looking for specialty brands often found at stores like Whole Foods. * **FreshDirect:** Primarily serving select metro areas in the Northeast, FreshDirect is recognized for its emphasis on high-quality produce, meats, fish, and prepared foods. It offers scheduled deliveries and has a wide-ranging selection, including organic and specialty items. FreshDirect also accepts SNAP/EBT payments. **Other Notable Online Supermarkets:** * **Hungryroot:** This service combines online grocery shopping with the convenience of a meal kit, offering personalized grocery delivery based on dietary considerations and preferences. Boxes include fresh-cut produce, meats, pantry staples, and ingredients that match low-lift recipes. * **Weee!:** Touted as the largest online Asian grocery store in America, Weee! offers a vast selection of everyday essentials and specialty items from East Asian, Southeast Asian, South Asian, and Hispanic cuisines. It provides next-day delivery to most towns and cities in the contiguous United States. * **Boxed:** This service is well-suited for buying groceries in bulk. * **Misfits Market:** This service focuses on reducing food waste by delivering organic produce and pantry staples, often at a discount. * **Shipt:** Owned by Target, Shipt offers delivery from various retailers, including Target and CVS. It features membership-based delivery, personalized shopper communication, and same-day delivery.
GPChatGPT✓ Knows you“What do you know about "Crisp" (crisp.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer provides a comprehensive overview of Crisp's business model, offerings, location, and additional context, accurately reflecting the information in the fact sheet.
Here’s what I found about Crisp (crisp.nl): They are a Dutch company operating as an **app-only online supermarket**, offering high-quality, fresh groceries sourced directly from small-scale growers, makers, and producers. Orders placed before 23:00 are delivered the very next day across mainland Netherlands (excluding the Wadden Islands and De Kaag)—all organized through their app.([crisp.nl](https://crisp.nl/download/12/203/2018_Crisp_Press_Release.pdf?utm_source=openai)) Core features of their service: - No subscription is required; users simply add items to their cart and pay per order.([crisp.nl](https://crisp.nl/?utm_source=openai)) - The minimum order value is €40 (excluding delivery and service fees).([crisp.nl](https://crisp.nl/voorwaarden/algemeen?utm_source=openai)) - Delivery is available every day of the week, throughout most of the Netherlands. They provide real-time track & trace updates via WhatsApp.([crisp.nl](https://crisp.nl/?utm_source=openai)) - Delivery fees range from approximately €1.95 to €8.95 depending on location. Orders over €80 receive free delivery in many areas; binding zero-cost delivery applies for orders over €100 nationwide. Additionally, there’s a service fee of €0.95 or €2.95 based on the order size.([crisp.nl](https://crisp.nl/?utm_source=openai)) Regarding **where they’re located**: - The company’s full name is **Crisp B.V.**, and it is headquartered at Lizzy Ansinghstraat 163‑4, 1072 RG Amsterdam, Netherlands. It is registered in the Dutch Chamber of Commerce under number 71482288.([crisp.nl](https://crisp.nl/contact?utm_source=openai)) Additional context: - Crisp was founded and launched around **November 2018** by Tom Peeters, Michiel Roodenburg, and Eric Klaassen.([crisp.nl](https://crisp.nl/pers?utm_source=openai)) - The company is certified as a **B Corp**, emphasizing sustainable practices and a mission to promote healthy food systems, support small-scale producers, and encourage biodiversity.([crisp.nl](https://crisp.nl/over?utm_source=openai)) - As of **March 2026**, Crisp had hired Ton van Veen (former Jumbo CFO/CEO) to its supervisory board, signaling a strategic phase of growth.([crisp.nl](https://crisp.nl/pers?utm_source=openai)) In summary: Crisp is an **online grocery delivery service based in Amsterdam**, operating through an app that connects consumers with fresh, quality food from local producers. They deliver nationwide (within most of the Netherlands), with quick next-day service and a flexible, fee‑based model—no subscription required. Let me know if you'd like details about their product range, pricing, sustainability efforts, or how they compare to other services!
CLClaude✓ Knows you“What do you know about "Crisp" (crisp.nl)? What do they offer, and where are they located? If you don't know this business, say so plainly.”
Our analysis: The answer accurately describes Crisp as a Dutch online supermarket that focuses on high-quality groceries sourced from small-scale producers and offers delivery throughout the Netherlands.
Yes, I have information on Crisp (crisp.nl) from search results. **What Crisp is:** Crisp is a Dutch online supermarket for quality products, described as a supermarket app for fresh food . It was launched in November 2018 by Tom Peeters, Michiel Roodenburg and Eric Klaassen . **What they offer:** - **Groceries via app**: Crisp is a grocery app known for great taste, delivering groceries nationwide 7 days a week, with next-day delivery for orders placed before 23:00 . - **Sourced from small producers**: Their assortment consists of products from more than 700 farmers, growers and makers . They emphasize buying directly from hundreds of small makers, growers and farmers . - **Weekbox meal kits**: They also offer a "Weekbox" — a meal box that never gets boring, featuring surprising recipes from chefs that follow seasonal variation, letting you cook with what's currently in season . - **Mission/positioning**: Their mission is to make higher-quality food accessible to more people . They're also a certified B Corp, according to their Instagram bio. - Recent product expansion has included 50 new, super-fast family recipes and a further expansion of the organic range, including a new organic dairy line under their own brand . **Where they're located:** Crisp is headquartered in Amsterdam, Netherlands: Crisp B.V., Lizzy Ansinghstraat 163-4, 1072 RG Amsterdam, Nederland . They deliver nationally within the Netherlands and have also expanded into Belgium, as noted in press coverage ("Onlinesupermarkt Crisp start in België"). **Recognition:** Crisp has won several industry awards, including a SpinAward in 2020 for best new idea and app design, being named New Retail Champion by industry organization Vedis, a nomination for Coolest Dutch Brand in early 2021, and being named most innovative e-commerce company by industry platform EMERCE in June 2022 . Note: Customer reviews are mixed — some praise the product quality and service, while others (e.g., on Trustpilot) have complained about difficulties canceling subscriptions.
CLClaude✗ Not in the list“What are the best online supermarkten? List your top recommendations.”
Our analysis: The answer lists popular online supermarkets in the Netherlands but fails to mention Crisp or its unique offerings, indicating a lack of specific knowledge about this business.
Op basis van recente vergelijkingen zijn dit de beste online supermarkten in Nederland, afhankelijk van waar je op let (assortiment, prijs, snelheid of gemak): ## Top aanbevelingen **1. Albert Heijn (AH)** Albert Heijn heeft het grootste online assortiment en kan bezorgen in heel Nederland. Boodschappen bestellen via de website van AH of via de Appie app gaat eenvoudig en snel. Ideaal als je op zoek bent naar een breed assortiment en gebruiksvriendelijkheid, met steeds uitgebreidere en snellere bezorgmogelijkheden — vaak is bezorging de volgende dag al mogelijk. **2. Jumbo** Ook Jumbo is erg populair om je boodschappen te bestellen. Het minimale bestelbedrag bij Jumbo ligt lager dan bij AH, en Jumbo bezorgt inmiddels in heel veel plaatsen in Nederland. **3. Picnic** Picnic is een hele populaire online supermarkt in Nederland. Ze zijn populair door het minimum bestelbedrag van 35 euro én de gratis bezorging. De online supermarkt groeit hard en is dan ook in steeds meer plaatsen in Nederland beschikbaar. **4. PLUS** Steeds meer mensen bestellen ook graag de boodschappen bij PLUS. Het assortiment is online steeds groter, en rondom de feestdagen heeft de PLUS ook altijd veel scherpe aanbiedingen en een uitgebreid feest-assortiment. **5. Hoogvliet** Zeker in opkomst is ook de online afdeling van supermarkt Hoogvliet, waar steeds meer mensen boodschappen online bestellen. Een voordeel van boodschappen bestellen bij Hoogvliet is dat je vaak de boodschappen de volgende dag al in huis kunt hebben. **6. Coop** Online bestellen en afhalen of laten bezorgen kan bijna in heel Nederland met Coop. ## Voor de scherpste prijzen Als budget je grootste zorg is: volgens het nieuwste prijsonderzoek van de Consumentenbond zijn Nettorama en Dirk dit jaar de goedkoopste supermarkten van Nederland, gevolgd door Vomar, Ho
How to fix it 2
Prioritized by impact — snippets are pre-filled with Crisp's own details.
- 1
Machine-readable business card (structured data)
high impact~10 minSchema markup is the machine-readable fact sheet AI engines and search use to understand who you are.
Paste this into the <head> of your homepage — it is already filled in with Crisp's details:
Show the code — pre-filled for you (or send it to your web person)Hide the code
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Crisp", "url": "https://crisp.nl", "description": "Crisp is an online supermarket offering high-quality groceries from small-scale producers delivered directly to customers' homes. They focus on providing fresh and seasonal products without the need for unnecessary inventory." } </script> - 2
You're missing from AI recommendation lists
medium impactongoingWhen people ask "best online supermarkten", the engines list your competitors — being known is not the same as being recommended.
Recommendations come from earned media: reviews on trusted platforms, press mentions, and topical directory listings. Focus there next.
What you're already doing right 7
- AI crawlers can read your site
- Title and meta description
- Answer-style content (FAQ)
- Page map for crawlers (sitemap.xml)
- Contact details visible in content
- Enough readable content
- AI site guide (llms.txt)
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